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PATA launches tsunami recovery fund

The Pacific Asia Travel Association announced the launch of its Tsunami Recovery Fund…

The Pacific Asia Travel Association announced the launch of its Tsunami Recovery Fund. The Fund will be administered by the PATA Foundation, the charitable arm of PATA. The Foundation is inviting PATA members, chapters, governments, tourist authorities, travel professionals and individual travellers to pledge money which will be dedicated to a recovery programme for the benefit of PATA member organisations both from the public and private sectors, in the eight PATA destinations impacted by the disaster.

With a strong focus on human resource development and training, the money pledged to the Fund will directly help rebuild skills and livelihoods of tourism employees. PATA Foundation Chairman Mr David Paulon said: We want to help rebuild lives and hope in tourism communities devastated by the December 26 tragedy. Our focus will be on helping people recover confidence and livelihoods in Sri Lanka, Sumatra, southern Thailand, southeast India, the Maldives, northwest Malaysia, Myanmar and Bangladesh. Other institutions will rebuild physical infrastructure. Our Fund will be different. It will sow the seeds of human hope and long-term recovery in the tourism sector.

PATA Chairman Mr Ram Kohli said: I am sure I speak on behalf of PATA`s entire Board of Directors when I applaud the Foundation for this worthy and timely initiative. I urge my colleagues and friends to give generously to the Tsunami Recovery Fund.

To pledge money to the PATA Tsunami Recovery Fund, e-mail Or fill out the pledge form at, which also includes a special section dedicated to Indian Ocean disaster and recovery news.

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