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The Association has teamed up with sustainable development experts SNV and GTZ

PATA forms key partnership to identify CSR best practice

PATA, the Pacific Asia Travel Association, is seeking examples of industry best practice in corporate social responsibility (CSR) for a new guide to be published in 2009. The Association has teamed up with sustainable development experts SNV and GTZ to identify, research and then promote CSR best practice across the Asia Pacific travel and tourism industry. “We’re looking for case studies from the accommodation and tour operator sectors of travel and tourism as well as key recommendations on CSR business practices based on proven success stories,” says Oliver Martin, Associate Director at PATA’s Strategic Intelligence Centre in Bangkok.

“We believe that PATA members and the wider travel and tourism community across the region will benefit from reading this new guide. It’s clear that our industry is hungry for more information about how CSR best practice can best be adopted in a practical and meaningful way. This new guide is designed to satisfy their appetite,” he says.

Specialist tourism industry consultancy company Mas Contour has been contracted to undertake the key research. The consultancy will collate the CSR case studies and recommendations for the PATA/SNV/GTZ partnership to evaluate and then publish.

“The key objective of the guide is to provide the tourism industry with practical case studies to increase the level of understanding about how they can, potentially, collaborate and adopt similar CSR practices within their own respective companies and organisations.

“More companies are embracing CSR but we know that much more still needs to be done. There is a direct correlation between implementing CSR policies and improving corporate reputation, increasing employee moral and driving down business costs.

Our guide will, we hope, act as a catalyst and an authoritative reference for the industry,” adds Oliver Martin.

Co-Founder & Chief Editor - TravelDailyNews Media Network | + Articles

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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