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Tourism New Zealand has launched an online game in China as part of its marketing efforts to boost arrivals from the fast-growing market.
The game, Pure New Zealand, 100% Revival Tour, encourages Chinese consumers to invite their friends to join a group and “experience New Zealand” via Chinese blog site Sina Weibo or MSN.
Players can choose from a variety of tourism activities in different areas of New Zealand and “experience” them online. The game aims to help users better understand New Zealand’s variety of landscapes and the wide range of activities available in New Zealand. People who sign-up go into the draw to win a trip to New Zealand for them and five friends
Mark Frood, Tourism New Zealand’s General Manager for Asia Markets, said the game was a creative addition to the New Zealand 100% Pure You marketing campaign that is now live in New Zealand’s key visitor markets.
Tourism New Zealand marketing, in combination with new air routes linking China to New Zealand and simplified and faster visa application processes in the near future, would contribute to further growth in visitors from China this year, Mr Frood said.
In the year ending February 2011, New Zealand welcomed 129,000 visitors from China, an increase of 25.9 per cent compared to the year to February 2010.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
