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The search for Singapore tourism’s cream of the crop kicks off once again on 1 June 2011, with the opening of nominations for the Singapore Experience Awards 2011.
Organised by the Singapore Tourism Board (STB), the Singapore Experience Awards is the most prestigious awards platform in Singapore’s tourism sector. It celebrates outstanding individuals and organisations who represent the pinnacle in delivering distinctive, compelling Singapore experiences in all tourism-related industries, namely Attractions, Business Travel and MICE, Dining, Education, Entertainment, Healthcare, Hospitality and Retail.
Towards a holistic approach in experience creation Businesses today need to take a step further to better understand consumers’ needs and stay ahead of the game. This means innovating and enhancing capabilities to deliver exceptional experiences consistently. The Awards this year will therefore place an even greater focus on innovation and productivity, serving to reinforce the importance of adopting a holistic approach towards experience and value creation. The industry’s recognition and commitment to this effort will ensure long-term business viability and sustainability.
Organisations understand this challenge and are embarking on the necessary steps, making inroads to meeting and exceeding customers’ needs by hitting the right touch points. This is evident by the results of the Customer Satisfaction Index of Singapore (CSISG), which have shown improvement for the Retail, Food & Beverage and Tourism sectors since 2009.
It is also clear that consumers have become more discerning and vocal at expressing their preferences. Last year, some 34,000 unique nominations were received, an increase of around 10,000 nominations from the previous year.
“It is heartening to see businesses take steps to undertake product and process innovation, and adopt a holistic approach that encompasses all types of consumers at every focal point. This will ensure Singapore’s ability to constantly offer quality experiences and set us apart as a premier destination of choice,” said Ms Neeta Lachmandas, STB’s Executive Director of Capability & Innovation and Visitor
Information & Feedback.
Nominations to start 1 June 2011
The nomination period will span one month and close on 30 June 2011. Submissions will undergo stringent assessments to ensure the selection of high caliber quality nominees, with the process culminating in the highly-anticipated gala awards ceremony scheduled in October later this year. The qualifying period for all entries is from 1 January 2010 to 31 December 2010.
Over 30 awards will be given out at this annual platform with award recipients spanning six categories – Customer Service, Events, Experience, Marketing and Media, Outstanding Contribution and Special Recognition.
Nominations can be submitted online via the Awards’ website at singaporeexperience.com, which also contains detailed information about the awards and criteria. Nomination forms for the Customer Service category are also available at major attractions, food & beverage outlets, hotels, retail outlets, Singapore Visitors Centres1, and STB’s premises located at Tourism Court. A panel of local and
international judges will assess all nominations.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
