Two new reports from PhoCusWright reveal that despite a slowing economy, rising fuel prices and a troubled aviation sector, India's travel marketplace is expanding rapidly, and is poised for strong double-digit growth for the next several years. The total travel market advanced 14% in 2011, and will continue to expand at a similar pace. The country's upwardly mobile middle class…
Two new reports from PhoCusWright reveal that despite a slowing economy, rising fuel prices and a troubled aviation sector, India’s travel marketplace is expanding rapidly, and is poised for strong double-digit growth for the next several years. The total travel market advanced 14% in 2011, and will continue to expand at a similar pace. The country’s upwardly mobile middle class is growing, they are increasingly tech-savvy, and they have a strong appetite for travel.
PhoCusWright’s Asia Pacific Online Travel Overview Fifth Edition: India and the upcoming PhoCusWright’s India Consumer Travel Report – Asia Pacific and Global Edition publications – illustrate the remarkable transformation of the country’s travel marketplace.
“A new breed of traveler is emerging from India – more independent, affluent, technology savvy and hungry for travel,” says Douglas Quinby, senior director, research at PhoCusWright. “Even amid a decelerating economic climate for the country, India’s expanding traveler class is fueling rapid growth in the total travel market and increasingly eager to embrace online travel planning and booking tools.”
PhoCusWright’s Asia Pacific Online Travel Overview Fifth Edition: India provides a comprehensive assessment of the dynamic India travel marketplace. Report highlights include:
- Total and online travel gross bookings, with projections through 2011
- Bookings and analysis by major travel product segment – air, rail, lodging and car rental
- Online channel dynamics, including online travel agency versus supplier-direct bookings and trends
Based on detailed interviews and focus group sessions with more than 2,000 Indian travelers, PhoCusWright’s India Consumer Travel Report presents a robust picture of the new Indian traveler. The study highlights travel and spend behavior across a range of travel-related activities, along with key demographics. With comprehensive information on destination selection, travel planning and purchasing, and the use of social media and the mobile channel, this report delivers fresh insight on Indian travelers – who are they, how they travel, how they shop, and what they want.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
