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The first advert for the My Planet Travel Awards 2011 was broadcast on Saturday 26 March on Moya Planeta TV – introducing the Russian travelling public to the awards and encouraging them to vote for their favourite hotels, resorts and service providers.
Moya Planeta TV has a weekly audience of 25 million in Russia, Kazakhstan, the Baltic States, Belarus and across the CIS. The channel also has an avid following among Russian-speaking expatriates, particularly in Europe.
The 30 second advert is being screened repeatedly from now until the awards ceremony on 22 September. In total it will be broadcast over 1500 times. The advert can now be viewed on YouTube: https://www.youtube.com/watch?v=1oWZH9pPM4M.
Advertising on Russian TV is one of the unique ways in which sponsors are benefiting from involvement in the My Planet Travel Awards 2011.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
