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Lonely Planet becomes PATA preferred partner

2013 marks the company’s 40th anniversary and to-date, Lonely Planet has printed over 120 million books in nine languages on almost every destination on the planet. It also boasts mobile apps, a complete ebook portfolio, an award-winning website, and a dedicated traveller community.

BANGKOK – Lonely Planet, the world’s largest travel guide book publisher, has become a Preferred Partner of the Pacific Asia Travel Association (PATA).

Lonely Planet offers trusted advice from real travellers and a wide variety of travel choices and planning features with seamless links to booking tools. Lonely Planet has a large online community with over 1 million Thorn Tree forum members, and 11 million monthly unique visitors globally to lonelyplanet.com.

This partnership will enable PATA and Lonely Planet to collaborate on joint initiatives to support the sustainable development of the Asia Pacific visitor economy though knowledge management, aligned advocacy and connecting networks.

PATA CEO Mr Martin J Craigs, said: “In today’s environment visitors are overwhelmed with information and are demanding credible content. Lonely Planet is an excellent marketing partner that can help PATA members with expert authenticated content”.

Ms Belinda Lush, Commercial Director, Lonely Planet said: “We are excited to be partnering with PATA, a leading tourism and travel authority in the region. Lonely Planet’s expert editors and global audience of travellers provide independent insight into the latest travel behaviour and trends, and this partnership is an opportunity for us to work with PATA to share such insight with members.”

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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