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Korea with a new brand

As the Korean tourism industry continues to grow and develop at a rapid and exciting pace, the Korea Tourism Organization launched Korea’s first official strategic tourism brand…

As the Korean tourism industry continues to grow and develop at a rapid and exciting pace, the Korea Tourism Organization launched Korea’s first official strategic tourism brand ‘Korea Sparkling’.

According to KTO, the brand will be a springboard to propel tourism to the next level and will enable Korea Tourism to communicate with a global audience. The new tourism brand redefines Korea as a must-see destination filled with vital sparkling energy. The brand plays a pivotal strategic role in encouraging travellers to emotively connect with Korea and ultimately experience the best of Korea first-hand.

‘Korea Sparkling’ encapsulates every facet of our tourism industry and the many positive benefits of travelling to our destination. The brand was adopted based on three core values: People, Place and Culture. This is the first time that Korea has adopted a national brand that will become synonymous with the very best of the nation’s tourism product offering. The brand was selected as the perfect representation of what tourists travelling to Korea can experience and aims to inspire, refresh and invigorate people from around the world to experience a unique culture, a warm and welcoming population and a wealth of attractions, the KTO said.

Our brand logo is based on two overlapping windows, which allows one to look upon the beauty of Korea, combining traditional and modern elements coexisting in harmony. The metaphorical view from the window represents the unlimited range of individual experiences available to travellers visiting the peninsula, KTO concluded.

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