Strong focus on sports tourism – HSMAI sessions to take place on Education & Job Day.
BERLIN / SHANGHAI – The sessions taking place in the Presentation Hub run parallel to ITB China Conference, taking place 16 to 18 May in Shanghai, and will address current issues relating to the travel industry, such as animal friendly tourism, Revenue Management for hotels or sports tourism. The latter is constantly growing. It is something most of the people will participate in at some point in their lives, whether it is to run the marathon, traveling to play in a soccer
tournament, or to watch one’s favourite star play tennis. With six dedicated sessions devoted to sports tourism, the
segment will be of special importance on the second day of ITB China Conference this year. Co-hosted by TravelDaily China
the Presentation Hub features experts both from China and abroad to share their ideas and knowledge on market hotspots in
the industry. Destinations, organisations and travel service providers will find all the information they need.
16 May 2018 (Day 1): Opening Session & Destination Day
2 – 2.20 pm
Opening Keynote: “The art and science of destination marketing”
Jenna Qian, CEO of Destination Marketing, Ctrip
2:20 – 2:35 pm
Keynote: “Meet Millennials on Animal-Friendly Tourism”
Speaker: Mr. Feng Yu, Vice President – CTR Market Research Co., Ltd.
2:35 – 3 pm
Panel: “How to understand the values and opportunities of Animal-Friendly Tourism in the context of demand
transformation?”
Moderated by: Mr. Yu Zheng, Wildlife Campaign Manager, World Animal Protection
Panelists:
- Zhonghua Zhao, China Country Director, World Animal Protection
- Chunquan Zhu, China Representative, IUCN
- Mu Ge, Assistan President, CAISSA Touristic
- Yi Lin, Head of Oversea Business Department, Qyer
3 – 3:20 pm
“Shared vacation based on the tourism real estate”
Speaker: Mr. Hai Zhuang, CEO – vashare.com
3:20 – 3:40 pm
“Survival of the fittest, The New Ecosystem in The European Travel Retail Industry”
Speaker: Sandra Servos, Operating Director, TRAVEL EASY
4 – 4:20 pm
Keynote: “Pan Pacific Hotels Group is Poised for Continued Growth“
Speaker: Ms. Cinn Tan, Chief Sales and Marketing Officer – Pan Pacific Hotels Group (PPHG)
4:20 – 4:40 pm
Keynote: “The Global Economic Impact & Strategic Opportunity for Travel & Tourism”
Speaker: Mr. Nigel David, Executive Director APAC & MEA, WTTC
4:40 – 5 pm
“Social CRM, let mobile social support marketing innovation”
Speaker: Mr. Hanson Wu, Business Development Director of Webpower
17 May 2018 (Day 2): Business Travel & MICE Day &Travel Tech
9:45 – 10:15 am
Keynote: “Why Sports Tourism Becomes a Hot Topic?”
Speaker: Professor Hai Li Dean, School of Sport Leisure, Recreation and Arts, from Shanghai University of Sport
10:15 – 10:30 am
Case Study: “How does Switzerland Develop Sports Tourism Business in China?”
Speaker: Mr. Simon Bosshart, Director, Switzerland Tourism in China
10:30 – 11:10 am
Panel: “Outdoor Clubs, New Partners of Destination”
Panelists:
- Mr. ZeWei Wu, COO, PDROAD Travel
- Mr. YongFeng Xing, General Manager, Quyou Travel
- Mr. David Wu, Director, Greater China, Visit Finland
- Mr. David Cheng, Founder, Benchmark Adventure
- Mr. Zhengyuan Zhu, Principal, Outdoor Juniu College
11:10 – 11:25 am
Case Study: “How sports stars to boost the tourism destinations via integrated marketing?”
Speaker: Mr. Xuan Zhao, Marketing Director, Four Bat Sports
11:25 – 11:40 am
Case Study: “How do We Serve the Ski Tourists from China?”
Speaker: Mr. Louis Liu, Founder, SNOWHERO Ski Club
11:40 am – 12:20 pm
Panel: “The Sports Tourism Business in China”
Panelists:
Mr. Smite Lee, Founder, Yoza Sports
Mr. Lee Shea, CEO, Ameriasia Sports Travel
Mr. JianHua Huang, Director, Product Development and Channel Cooperation Center of Utour Travel
Mr. Oliver Wang, Founder & CEO, Sunhills Consultancy
Mr. Ralf Ostendorf, Director Market Management, Visit Berlin
2 – 2:20 pm
Keynote: “Diversified Business Trip Mode Solutions”
Speaker: Ms. Greece Guo, General Manager, ZhongHang E-GO
2:40 – 3 pm
“How to Train and Make Standards for Professional Travel Planners”
Speaker: Ms. Gemma Li, Director of Education Department – Lushu Technology Co., Ltd.
3- 3:20 pm
Keynote: “Colourful Tunisia”
Speaker: Ms. Amandine Wu, PR Manager – TNTO
3:20 – 3:40 pm
Keynote: “Virtual Credit Card Payment Case Study”
Speaker: Mr. Daniel Yao, Strategic Sales Asia – WEX Inc.
3:40- 5 pm
“CTW Chinese Tourist Welcome Award”
Speaker: Prof. Dr. Wolfgang Georg Arlt, Director – COTRI
18 May 2018 (Day 3): Education & Job Day
10 – 10:10 am
Welcome Keynote
Speaker: Ms. Huilian Duan, Vice President Sales & Marketing, APAC, Maritim Hotels, & Head of HSMAI Greater China
10 – 10:30 am
Keynote: “China Hotel Market Overview”
Speaker: Ms. Christine Liu, Country Manager, China – STR
10:30 – 10:40
Keynote: “Next Generation of Revenue Management”
Speaker: Mr. Charles Wang, Assistant Vice President, China, IDeaS
10:40 – 11:10 am
Panel: “Distribution in the Hotel Industry”
Moderated by: Ms. Christine Liu, Country Manager, China – STR
Panelists:
- Mr. Joep van Meerwijk, Director of Revenue & Distribution Greater China
- Mr. Arnold Ge, Director of Key Account, JointWisdom
- Ms. Carolyn Pan, Director, Marketing, Greater China – Wyndham Hotel Group
- Mr. Will Shao, Director, Distribution Strategy Greater China – IHG
- Mr. David He, VP, GM of China Business Department – DerbySoft
11:10 – 11:20 am
Keynote: “Introduction to HSMAI Academy and the Certificate in Revenue Management (Hospitality)”
Speaker: Mr. Ray Wang, Deputy General Manager – Alibaba Fliggy-Hotel Business
11:20 am – 12:00 pm
“Forecasting Rooms” Training Workshop
Speakers: Ms. Tracy Dong, Lead Advisor – IdeaS and Ms. Jackie Douglas, President – HSMAI Asia Pacific
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
