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Parker Travel Collection launches a new campaign in Hong Kong this week (from August 24) designed to bring independent Chinese travelers to Queensland.
Managing Director Todd Parker said the campaign was based around China Airlines’ 50th anniversary, using China Airlines flights from Hong Kong to Sydney and Brisbane with special fares that can be used with Qantas internally.
“The China Airlines Vacation promotion is one of the first destination models targeting the Free Independent Traveler (FIT) market in southern China and Hong Kong,” he said.
“The campaign builds on the recent Tourism Australia promotions targeting this market in Hong Kong.
“Queensland has proven itself a popular destination for Chinese groups with the successful charters each Chinese New Year, but with this campaign we will see families, couples and single travelers experiencing the holiday of a lifetime in Queensland’s most popular destinations including Cairns, Port Douglas, the Gold Coast and Noosa.”
The China Airlines Vacations campaign which features accommodation and touring packages throughout Queensland will be distributed via the internet and retail agencies in Hong Kong and South China.
Parker Travel Collection will make sales calls in the market for the next seven months as the promotion runs through to 31 March, 2010.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
