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Hainan Airlines and BBC Global News sign a major new deal

This strategic commercial partnership will see BBC StoryWorks, the award-winning content marketing division of BBC Global News, produce digital and video content for Hainan Airlines to mark the launch of its new route and the beauty of its destinations.

HAIKOU, China – Hainan Airlines and BBC Global News signed a major new deal at a special signing ceremony at the BBC’s headquarters in London to celebrate their partnership.

Yufei Wang, Vice President, Branding, Hainan Airlines and Jim Egan, CEO, BBC Global News, spoke about the significance of this strategic commercial partnership which will see BBC StoryWorks, the award-winning content marketing division of BBC Global News, produce digital and video content for Hainan Airlines to mark the launch of its new route and the beauty of its destinations.

Jim Egan said: “We are delighted to be continuing our partnership with such a prestigious Chinese brand as Hainan Airlines. We look forward to working closely with them, developing and delivering a range of creative content that will bring their brand and services to life for our global audience.”

Yufei Wang said: “Metaphorically speaking, Hainan Airlines has built an air bridge connecting different cities and regions worldwide, while BBC Global News has built a cultural bridge communicating the diversity of the world in the form of unique and genuine reports. Our cooperation will not only promote cultural exchanges and integration between China and the UK, but also help in cultivating a healthy and closer relationship between the two countries. With the support of the content created by BBC StoryWorks, we expect to enhance our influence across the world by making more travellers aware of our services.”

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Angelos is the news editor for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). His role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. He currently studies Communication, Media & Culture in Panteion University of Political & Social Studies of Athens.

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