Grab and STB will launch a joint study to better understand visitors’ behavioural patterns and preferences for transport modes to get around Singapore.
Singapore – Grab, Southeast Asia’s leading on-demand transportation and mobile payments platform and the Singapore Tourism Board (STB) have signed a three-year Memorandum of Understanding (MOU). Aimed at making it easier for visitors to experience the very best that Singapore has to offer, the MOU will see Grab and STB collaborate on a wide range of initiatives that will be rolled out in phases, including:
Extending the cashless experience to visitors – In line with the national push to go cashless, Grab and STB will roll out GrabPay at tourist hotspots such as hawker centres, dining establishments, cultural and lifestyle precincts, shopping centres and tourist attractions. To proliferate the adoption of cashless payments in a more targeted manner, Grab and STB will exchange insights on visitor preferences. Tourists can experience these hotspots without having to change for local currency, and redeem GrabRewards points through the Grab app to discover other experiences and events.
Understanding visitors’ mobility preferences – Grab and STB will launch a joint study to better understand visitors’ behavioural patterns and preferences for transport modes to get around Singapore. The insights gained will help both Grab and STB to tailor offerings that are more relevant and enhance the overall visitor experience.
Facilitating easier access to travel information – Grab will be sharing its booking APIs [1] in phases through STB’s Tourism Information & Services Hub (TIH), allowing select tourism businesses to integrate Grab’s various tools into their own digital platforms. This will enable visitors to better plan travel routes by providing easier access to information about estimated fares and waiting times.
Providing transport for business travellers – Grab will offer extensive mobility solutions through its range of services, from GrabCoach to GrabCar Premium, to STB’s partners in the Meetings, Incentive Travel, Conventions and Exhibitions (MICE) industry in Singapore.
“Singapore is a great place to live, visit, work and play. At Grab, we are continuously working to make Singapore’s transport and payments systems seamless, convenient and accessible for all. STB brings onboard its deep understanding of tourism trends, patterns and behaviours in Singapore. Our collaboration with STB will help ensure that locals and visitors alike can enjoy the same quality experience as they explore our city using the Grab app,” Lim Kell Jay, Head of Grab Singapore.
“Our collaboration with Grab extends beyond transportation to include sharing of consumer intelligence data and spearheading innovation and technological initiatives. With Grab’s extensive presence in the Southeast Asian region, which contributes a very large share of our visitors, we are confident of reaching a sizable audience through the multi-faceted touch points offered through the Grab app. Together, we will create a travel experience that is both seamless and personalised to the needs of our visitors,” Mr Quek Choon Yang, Chief Technology Officer, Singapore Tourism Board.
[1] Application Programme Interface (API) is a set of formalised protocols and tools that allow for seamless communication between various software components. STB’s Tourism Information & Services Hub (TIH) would serve as a central API gateway that aggregates destination content and services easily, and distributes them seamlessly across TIH-linked tourism-related digital channels such as websites, mobile application and kiosks
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
