glh., the London-based global hotel subsidiary of the Singapore-listed GuocoLeisure Group, announces the launch of a new luxury hotel and private residences brand, Clermont.
LONDON – Clermont, a new luxury hotel and residences brand, is launching with three developments on two continents with a gross development value of US$3.2bn (£2.1bn). The launch comprises a conversion of an already owned hotel in London and two new management contracts in Singapore and Kuala Lumpur.
Clermont London – The Royal Horseguards will become Clermont London’ in 2014, after comprehensive renovation, bringing to life its Victorian splendour.
Clermont Singapore – will form part of the integrated mixed-use development Tanjong Pagar Centre, Singapore’s tallest building at 290 metres, due to open in 2016.
Clermont Kuala Lumpur – will be situated within the iconic Damansara City on a prime freehold site in Damansara Heights, part of a mixed development to open in 2016.
Clermont Residences – The new developments in Singapore and Malaysia will feature luxury residential apartments (approximately 200 in Singapore; 370 in Kuala Lumpur) serviced by the adjoining Clermont Hotel.
glh.’s strategy is to launch 30 Clermont Hotels in globally significant locations over the next decade.
This announcement demonstrates glh.’s long-term commitment to changing the status quo and redefining luxury across the industry by providing a truly personalised experience.
The Royal Horseguards, which will be rebranded ‘Clermont London’, is a grand five-star hotel on the north bank of the River Thames. It is situated opposite the London Eye, between Trafalgar Square and the Houses of Parliament and boasts a proud heritage, featuring extensive sensitively refurbished Victorian splendour. The Royal Horseguards Hotel will be comprehensively renovated before re-opening as a Clermont Hotel in 2014.
Clermont Singapore will form part of Tanjong Pagar Centre, a large-scale integrated development designed by renowned architects Skidmore, Owings & Merrill LLP. In addition to the hotel, the new 1.7-million square foot mixed use development will comprise prestigious residential apartments, a grade A office block, premier retail space and a sheltered event space. At 290 metres, the tower of Tanjong Pagar Centre will become Singapore’s tallest building. Tanjong Pagar Centre is located in the Central Business District of Singapore and directly linked to the Tanjong Pagar MRT station, one of the busiest mass transit stations in the city state.
Clermont Kuala Lumpur is situated within the iconic Damansara City on a prime site in Damansara Heights, and is part of a mixed development project which includes two grade A office towers, two luxury residential towers and a lifestyle mall.
The new developments in Singapore and Malaysia will feature luxury residential apartments: approximately 200 in Singapore and 370 in Kuala Lumpur. These opulent homes will be marketed and sold as private dwellings by the developer and will enjoy bespoke services delivered by the adjoining luxury Clermont hotel.
The residential component at Tanjong Pagar Centre, initially named TP180, will be rebranded as Clermont Residence. It will be the tallest residences in Singapore; starting at 180 metres and reaching up to 290 metres, and will offer unparalleled sea and city views. It will also offer four private amenity decks for the exclusive use of residents.
The award-winning residential towers at Damansara City will offer an unrivalled dimension of luxury and sophistication. Apart from the facilities of the luxury Clermont Kuala Lumpur, the apartment owners will enjoy an Olympic-length pool, aqua gymnasium, function rooms and private dining rooms where residents may host private events and entertain guests.
The glh. global owner-operator strategy focuses on the major global cities with the ambition of delivering the best guest-centred experience in the hospitality industry. The company will underpin this excellence with the use of advanced customer facing technology, infrastructure and decision science. The mix of owned hotels and management contracts ensures delivery of luxury experiences that command a premium from loyal guests and can be delivered on terms that represent fairness to the owner and to glh..
Commenting on today’s launch, Mike DeNoma, CEO of glh., said:
“We’re delighted to launch Clermont, our new luxury hotel and private residences brand and the first hotel brand to be announced by glh.. Clermont is a vibrant entrant to the global luxury hotel market and we are thrilled to announce today iconic new hotels and residences in a number of globally significant locations. The glh. ambition is to open hotels in all of the top 30 global cities and today’s announcement reinforces the scale of this ambition.”
Ed Harding, Brand CEO of Clermont Hotels, commented:
“Clermont will set a new global standard for luxury hotels and each iconic property will deliver its luxury hotel experience with consistently warm and personalised service and seamless technology. Led by expert General Managers, the hotel staff will have a sophisticated understanding of their global guests and their business and leisure needs; sharing insider knowledge of local culture coupled with privileged access to the wonders and cultural richness of each destination.”
Photo caption: From left to right, Clermont London, Clermont Singapore, Clermont Kuala Lumpur
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
