The intention is to further consolidate India’s position on the international market as a place to visit 365 days a year.
India is among the winners in the tourism market. Last year, 6.65 million foreign visitors travelled the Indian sub-continent, 5.4 per cent more than in 2011. They spent close to 18 billion dollars, an increase of 7.1 per cent. However, for the Indian government it seems that that is not enough. Their aim is to promote India as a destination for individual travellers and as a place to visit 365 days a year. A new campaign with the slogan “Find what you seek“ has been set up in support.
At ITB Berlin 2013 India’s tourism minister K. Chiranjeevi announced the launch of this ambitious project. “India offers visitors from all over the world travel tailored to their individual needs“, he said. “Attractions include World Cultural Heritage sites, palaces, beaches, mountains and adventure trips, as well as wildlife, culture, festivals, religion, shopping, conferences and events.“ There is a special focus on health and wellness tours. “This is where we have become highly popular and offer outstanding value for money.“ The aim is also to promote India’s countless festivals and the increasing number of eco-tourism destinations. The intention is to further consolidate India’s position on the international market as a place to visit 365 days a year, Chiranjeevi said. And to “Find what you seek“ is at the heart of it all.
Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
