Proudly carrying Fiji in its name, former Air Pacific is now Fiji Airways and unveiled last week its new logo and image.
Fiji’s Prime Minister Voreqe Bainimarama last Friday unveiled the new brand mark for the national airline following the announcement of its name change from Air Pacific to Fiji Airways.
According to Xinhua, designed by local artist Makereta Matemosi, the new Masi symbol features a series of specially designed motifs that carry individual meanings about the people of Fiji, their relationship with the stunning natural beauty of their islands and the country’ s national airline. The new brand mark will be used to represent the carrier when it re-launches as Fiji Airways in 2013, and the new logo will be on the three new A330s which arrive from next March.
Speaking at the occasion, Prime Minister Bainimarama highlighted that the new logo will transform Fiji Airways’ planes into welcoming symbols of Fijian culture.
He said that the incorporation of the traditional Fijian art form, the “Masi” into the new logo is a wonderful choice and what better could symbolize the unique blend of the past, the future, the culture and traditions.
Air Pacific Chief Executive Officer Dave Pflieger said the latest World Airline awards rankings placed Fiji amongst the best in the region.
“Our preparations for the arrival of our three brand new A330s next year with the first of it to arrive in March will offer the best air travel experience in the South Pacific,” Pflieger said, adding the new airline deserved a fresh new look and the new symbol would stand out even at the most crowded international airport.
Fiji’s national airline is a subsidiary of Australian carrier Qantas, which is currently battling with Fiji national government to keep its shares (46.3%).
Luc Citrinot a French national is a freelance journalist and consultant in tourism and air transport with over 20 years experience. Based in Paris and Bangkok, he works for various travel and air transport trade publications in Europe and Asia.
