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EyeforTravel conference @ World Travel Market

EyeforTravel are holding their 3rd annual one-day executive conference in association with World Travel Market at ExCel…

EyeforTravel are holding their 3rd annual one-day executive conference in association with World Travel Market at ExCel on the 10th November 2004. Looking at global travel distribution, this is an unprecedented opportunity to meet and pick the brains of more than 150 leading travel industry executives from the airlines, hoteliers, tour operators, search engines, online intermediaries and more.

“A highlight of WTM for forward-thinking travel executives and entrepreneurs” Paul Richer, Senior Consultant, Genesys

The best in global travel distribution from Europe, USA and Asia will be addressing how to optimise the 3 key elements of successful distribution: marketing, pricing and technology. Leading travel companies including Le Meridien Hotels & Resorts, VisitBritain, Carlson Wagonlit Travel, BMIbaby and Opodo will open with a cross industry look at the global distribution trends affecting the travel market now and deliver incisive predictions for the future.

Following on from this there will be a more in-depth look at travel distribution from a travel agent and tour operator standpoint. Hear from Flight Centre, eBookers Group, Sunvil Holidays and the Federation of Tour Operators how to adapt to a multi-channel world and ensure success in the travel industry landscape of the future.

Leading marketing executives from the airlines, hoteliers and online intermediaries will debate the fundamentals of marketing from a global perspective and how to adjust your strategy to best optimise particular markets. Hear from the likes of Orient Express Hotels, Ryanair, Cheapflights Ltd and Online Travel Corporation how to get the most out of your limited marketing budget and how to promote outbound travel to emerging markets.

In the pricing and packaging session a variety of successful travel suppliers will share best practices on how to set the optimum price for your product, how opaque pricing impacts on your sales strategy and how you can ensure price integrity across all your distribution channels. Companies including American Express, octopustravel.com, lastminute.com, Sabre Travel Network and Air Sahara will close this business intensive day by looking at distribution technology and partnerships. Find out how GDS deregulation will affect the European distribution landscape, and what this will mean to the industry as a whole. Discover what the costs/benefits are of different distribution channels and identify the partners that will help you claim your share of lucrative emerging markets.

As a reader of TraveDailyNews you are eligible to a 15% discount off the registration fee. To register simply email laura@eyefortravel.com with your full details, go to our secure site on https://www.eyefortravel.com/wtm2004/register.shtml or call Paul Lane on +44 (0) 207 375 7597. Don’t forget to quote “TravelDaily” when you register to take advantage of your special discount.

Co-Founder & Managing Editor - TravelDailyNews Media Network

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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