‘MAP MY PERSONALITY’ features an interactive online platform filled with several elements such as personality tests and quizzes; enabling users to be engaged with the EVA Air brand on a daily basis and ultimately earn points.
SINGAPORE – EVA Air has launched its first digital campaign of the year called ‘MAP MY PERSONALITY’ to promote its cabin class offerings. The month-long campaign which runs till 12 June 2016, seeks to educate consumers on the airline’s three travel classes, its extensive services as well as its connectivity around the region and beyond.
‘MAP MY PERSONALITY’ features an interactive online platform filled with several elements such as personality tests and quizzes; enabling users to be engaged with the EVA Air brand on a daily basis and ultimately earn points. Users who take the personality tests are directed to corporate videos about EVA Air’s travel class features, which are tailored to suit their personalities. The points accumulated from participating in daily challenges and sharing these with their friends to earn bonus points throughout the campaign period will provide users with opportunities to be entitled to promotions and prizes, including 1free trips (subject to terms and conditions) to Taipei and any destination within North America that EVA Air flies to.
Users can now connect with the ‘MAP MY PERSONALITY’ portal through the allaboutme.evaair.com site.
EVA Air currently operates daily flights to Taipei from Singapore and has recently increased the total frequency between both destinations from 11 to 13 flights a week. The airline is also expected to increase the frequency on this service route to 14 flights a week by 10 October 2016. Beyond the region, EVA Air will also be introducing more direct flights to the US from Taipei with three additional flights to New York on 7 July 2016 and four new weekly flights to its latest destination, Chicago on 2 November 2016. This increases the total number of weekly flights from Taipei to the US to 72.
Travellers can enjoy these additional flights across EVA Air’s three travel classes – Royal Laurel (Business), Elite (Premium Economy) and Economy. In 2015, EVA Air achieved the “Best Aircraft Cabin Cleanliness” and “World’s Top 10 Airlines” award at SKYTRAX’s annual World Airline Awards.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
