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CNBC, First in Business Worldwide, signs a three-year deal with the Beijing Tourism Group (BTG) – a first between a foreign business news channel and a state-owned hotel chain in China. The deal, which began on January 1, 2011, adds CNBC to 22 new four and five star hotels in China including Beijing, Guangzhou, Xi’an, Sanya and Zhengzhou.
“CNBC is committed to providing our viewers with fast, accurate, actionable and unbiased business and financial news wherever possible,” said Satpal Brainch, President and Managing Director, CNBC in Asia Pacific. “We’re pleased to have signed the first regional chain deal with Beijing Tourism Group bringing CNBC’s essential and real-time content to more business travelers in China.”
Beijing Tourism Group is one of China’s largest tourism groups with tourism as its core business covering restaurants, hotels, transport services, travel agencies, shopping and scenic spot operations.
“BTG is delighted with our strategic cooperation with CNBC. We believe the addition of CNBC’s high quality programming will only enhance the best of BTG’s unique hospitality and tourism offerings to our customers. Our group aims to provide Chinese Hospitality of International Service Standard to customers. In addition, we also wish to introduce the rich Chinese culture to them,” said Mr. Liu Yi, President of Beijing Tourism Group.
CNBC is already distributed in China with international four and five star hotels. This new deal broadens the networks reach to local brand hotels and other cities in China.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
