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China reopens group tourism to Finland: Opportunities for industry collaboration

Chinese Group Tourism

China’s decision to resume group tourism to Finland heralds new avenues for tourism cooperation and elevates Finland’s visibility among Chinese leisure travelers.

HELSINKI, FINLAND – David Wu, Visit Finland‘s director of Greater China, said in a recent written interview that he was excited by China‘s decision to reopen group tourism to Finland.

China’s Ministry of Culture and Tourism has recently issued a notice allowing nationwide travel agencies and online tourism companies to operate outbound group tours and offer “flight + hotel” packages for Chinese citizens to a third batch of selected countries and regions, including Finland.

Wu welcomed this development and said he saw significant potential for collaboration between the two countries in the tourism sector.

China, as the world’s second-largest economy, plays a vital role in global tourism development. We wholeheartedly welcome Chinese group tourists to visit Finland in the coming months,” Wu said.

He noted that Finland is a popular destination for Chinese tourists, especially for winter leisure travelers. The Northern Lights, Santa Claus and the ice hotels have attracted numerous Chinese tourists.

Wu said he believes that the future of cooperation between the two countries in tourism and civil aviation, as well as cultural exchanges, looks promising.

With the resumption of group tourism, tourism cooperation between Finland and China is expected to become more active, providing more opportunities for mutual visits and enhancing mutual understanding and cultural exchanges between the two nations.

To attract more Chinese tourists, Visit Finland plans to increase the visibility of the country’s tourist attractions on social media and to promote collaboration between Finnish travel agencies and Chinese tourism trade partners through organized events and exhibitions.

Visit Finland is a part of Business Finland, which is the official government agency for trade and investment promotion.

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.