A new joint venture between a Vietnamese and Cambodian partner has taken place to promote quality tourism in the Kingdom of Cambodia as Luxury Travel Ltd. is set to launch "Asia Premium Travel" to promote luxury travel in the kingdom of Cambodia as part of its expansion strategy.
CAMBODIA – Consolidating the talent of other travel experts in Cambodia, Luxury Travel Ltd. has set up a joint venture, Asia Premium Travel, which will launch on October 1, 2013, with its head office in Siem Reap and a branch office in Phnom Penh.
Teeming with history, marvelous architecture and awash in natural beauty, Cambodia is fast becoming a must see destination in Southeast Asia. And, although a lengthy period of internal strife and civil war curtailed travel to Cambodia for the better part of three decades, the establishment of peace has spurred a rise in tourism, which (accompanied by a hotel construction boom in Siem Reap, Phnom Penh and Sihanouk Ville) has made the area an exotic, high-end destination in the Mekong region.
“Our purpose is to build the first Cambodia-based premium luxury travel company which provides full travel service and develops luxury hotel stays, cruises and restaurant visits in the Kingdom of Cambodia and the Mekong sub region. Our team will be our clients’ personal experience guides and our mission will be to provide the world’s most authentic luxury travel experiences in Cambodia and the region.” Chea Win, co-founder and CEO of Asia Premium Travel Ltd.
Asia Premium Travel’s main business activities will focus on chic inbound/outbound operations, luxury adventures, custom tours, romance, wellness and spa destinations, MICE, family travel and private travel arrangements for stars, celebrities, royal and government clientele. All of this will include arranging private jet and yacht cruises and anything else required, as nothing is impossible our estimation.
“We define premium travel as experiential. The beauty of our Cambodian high-end travel experience tours is the flavors of first-hand knowledge plus unique, sophisticated and excellent service handled by local travel experts. We focus on FIT, MICE and tailor made experiences for special interests” says Phan An, co-founder and DOSM of Asia Premium Travel.
“Each experience has been carefully designed to capture the creme de la creme, essence, culture or food of each region, allowing clients to really absorb the experience and engage in a cultural exchange, while flowing smoothly from place to place, and allowing time for relaxation and exploration at their own pace. Of course, any travel experience can be modified to suit their tastes, timeframe, budget, and special interests.”
Asia Pacific is the main force for Cambodian tourism, and Vietnam is a big market in particular, but the company will also aim to attract long haul travelers from Europe, America and Australia, who are seeking to explore Cambodia.
Luxury Travel Ltd. has a very good reputation, as well as offices throughout Vietnam, which makes this a good partnership due to more airline and road connections between the two countries. Also, international travelers also prefer combining Vietnam and Cambodia into one single destination.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
