Slated to open in late 2016, Cachet brings signature lifestyle and vibrant energy to the leading motorsport destination in China.
HONG KONG – Cachet Hotel Group announced its plan to expand the Cachet brand within the highly anticipated Zhejiang Circuit in Shaoxing, China. Renowned as the “Oriental Venice”, Shaoxing is a city lined with numerous canals, waterways and home to China’s largest car manufacturers and brands.
Presently under construction, Zhejiang Circuit will be known as the first and only leading destination for racecar drivers, motorsport enthusiasts and a platform for automotive brands to debut their latest products. The complex features a 3.3 km FIA Grade 2 racing track designed by Apex Circuit Design, a boutique hotel, multiple restaurants as well as a motorsport club, driving schools, retail shopping mall, and multiple show rooms.
“We are pleased to launch this significant project with Cachet Hotel Group,” said Mr. Jiang, Chairman of Zhejiang Tianma Circuit Co., Ltd. “We believe that Cachet’s brands, amenities, food and nightlife concepts are excellently fit for this project and we are excited to partner with them to create a destination for racing enthusiasts, automobile clients as well as global leisure and luxury travelers.“
Opening in late 2016, Cachet Boutique Zhejiang Circuit‘s 52-room lifestyle hotel will convey a “West meets East” brand story that pays homage to the region’s rich cultural heritage, enhanced by modernism, entertainment and innovation.
From its roots in the East, the signature restaurant, Le Sheng, an innovative “cuisines of China” concept, will feature cuisines from all four corners of China – ranging from spicy Sichuan flavors and Shanghai dishes to refined Cantonese fare and hearty Beijing cuisine.
Cachet’s signature cSPA will offer guests a multitude of Eastern wellness therapies and treatments in the state-of-the-art wellness center featuring a swimming pool, saunas, steam rooms and a fitness center.
From the West, Cachet’s award-winning steakhouse concept – Porterhouse by Laris – will offer guests a differentiated experience where guests can enjoy wines and cocktails, steaks and seafood while mingling and socializing in a vibrant atmosphere.
Designed by Cachet Interior Design (CID), the restaurants will be the perfect melding of modern and traditional design, honoring the traditions of the Eastern province while infusing cutting edge contemporary with technological innovation from the West.
The property will be distributed on CHG’s revolutionary technology platform, Cachet World, which is a lifestyle community that features a search and booking engine for boutique and lifestyle hotels and high-end residences worldwide. Cachet Boutique Zhejiang Circuit will have key features such as Personalized Hotel Rooms allowing guests to design their room and upgrade add-ons such as their choice of designer bedding, branded bath and body products, beauty essentials and other amenities. Guests will benefit from Interactive Mobility, which will increase service through mobile check in and check out, room service, in-room control for TV, entertainment, temperature and much more.
“We are pleased to partner with Zhejiang Tianma Group and honored to play a role in creating an exciting and new destination for China,” said CEO and President, Alexander Mirza. “The Zhejiang Circuit development fits our strategy of partnering with visionary developers to create integrated experiences for lifestyle travelers and guests.“
With an unprecedented opportunity for international growth, Cachet Hotel Group is establishing itself as an international brand leader.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
