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Amadeus has signed an extensive long-term Content Agreement with the Cathay Pacific Group, which offers Amadeus agents access to a comprehensive range of Cathay Pacific and Dragonair fares, schedules and availability.
“Travel agencies remain a key sales channel for Cathay Pacific,” said Clarence Tai, General Manager Sales & Distribution for the airline. “It is critical that our travel agency partners have access to a broad range of fare products of Cathay Pacific and Dragonair. Amadeus is an important distribution channel for us, enabling true global coverage. We are pleased to announce this new agreement as we enhance our distribution relationship with Amadeus”.
The new agreement offers Amadeus subscribers in Asia access to the same level of fares, availability and functionality – and under the same conditions – as any other travel agent content channel. Outside Asia, Cathay Pacific and Dragonair have increased their content guarantee to Amadeus to include all fares, availability and functionality – again, under the same conditions – as the airlines distribute through its own website, call centre and other travel agency content access channels.
David Doctor, Director, Airline & Travel Agency said, “Amadeus has an excellent, long-term relationship with Cathay Pacific as both a provider of Airline IT solutions and as a distribution partner, ensuring Cathay Pacific fares are available for our extensive global network of travel agencies. We are committed to securing long-term partnerships with leading airlines in order to ensure our subscribers have access to the most comprehensive range of flight options and are delighted to announce this multi-year agreement with Cathay Pacific.”
In addition to distributing Cathay Pacific’s content to more than 90,000 travel agency points of sale worldwide, Amadeus provides the e-Commerce technology that powers the cathaypacific.com website, enabling the airline’s customers to shop, book and manage their travel online. Cathay Pacific and Dragonair are also in the process of implementing the Amadeus Altea Customer Management System, which will manage reservations, inventory and departure control from late 2011.
“Amadeus technology plays a critical role in distributing Cathay Pacific’s product both directly to consumers online and via our travel agency users around the world,” said Doctor. “This new agreement ensures that the widest possible range of fares and flights are made available via the Amadeus GDS channel.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
