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Those fortunate to own luxury second or holiday homes are in for some good news, with Elite Resorts of Asia Pacific brand extension ELITE LIVING securing an exclusive arrangement with the world’s most luxurious private exchange program, 3RD HOME, for 12 Asian Countries.
3RD HOME represents the elite end of the property exchange concept for travel, enabling luxury property owners to leverage the value of their own holiday home, by using unoccupied time to travel to different destinations, without the hassles or high cost of renting.
A members-only club, 3RD HOME is open exclusively to those who own a second home in desirable locations with quality furnishings, appointments and amenities.
By depositing available weeks in a holiday home into the club system, members earn ‘Keys’ relative to the value of the property that can be immediately used to stay at a whole host of other premium properties in a huge variety of international holiday destinations. All of this in real time, online.
While the concept of property exchange isn’t new in itself – first there was couch surfing, then house swapping – the introduction of 3RD HOME means that the concept is no longer primarily the remit of backpackers and grey nomads looking for extended stays in primary residences.
Elite Resorts of Asia Pacific Chief Executive Mark Greedy says “3RD HOME’s expansion into the Asian market is a real coup for second home owners, especially given the current buoyant market for luxury 2nd Home property investment in Asia.
“We all know the market for luxury properties in the current economic climate continues to grow. As such owners are constantly on the lookout for worthwhile propositions and optional extensions of value. The 3RD HOME program is ideal in that it provides a way to leverage the home’s intrinsic value, by using downtime to travel the world in accustomed luxury and extended time in great destinations”.
“The 3RD HOME referral and rewards systems are well thought out, clear and fair, and the booking fee of just US $495 dollars to stay in a luxury property for a week…well, no one is going to argue that represents absolutely terrific value for second home owners.”
Elite Living assessed many exchange programs. To me, 3RD HOME is the best because it’s designed for likeminded people. Owners have the peace of mind of knowing other members are treating their home as their own.
“Friends of Elite” subscribers upon joining 3RD HOME before end March 2012, will receive their first reservation transaction FOC if made within the first 90 days of membership and stay during the first membership round of 15 months. This represents a saving of US$495.“
Since it was founded in 2010, the 3rd Home program has grown to over 820 properties globally with an average value of $2.5million. Today it has over 1000 exchangeable weeks for member selection.
3RD HOME President, Giles Adams, is proud of the reciprocal program and the benefits it opens up for owners of luxury second homes around the world.
He is confident Asians and Asia residents/investors will embrace the concept at least as much as existing members from Europe, the Caribbean and North America, and expects member growth to continue to grow rapidly in both hemispheres over the next 12 months.
“Asian residents love to and can travel the world… and the rest of the world loves to travel to Asia! I’m very excited eliteliving.3rdhome.com delivering the 3RD HOME proposition to this market,” Adams said.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
