Singapore Airlines has appointed renowned architectural and interior design firm ONG&ONG to develop a new design concept to be applied to all of the Airline’s airport lounges worldwide.
Singapore Airlines’ appointment of design firm ONG&ONG is part of a more than S$ 20 million (US$ 16 million) investment programme in SilverKris Lounges for the next five years intended to enhance the travel experience of our customers.
The new design concept will be rolled out progressively to the Airline’s lounges from the middle of next year. The SilverKris Lounge at Sydney Airport will be thefirst to be fitted out with the new design concept.
Customer engagement will be a part of the design process, and a mix of customers will be involved from the initial conceptualisation to the testing and evaluation of prototypes.
“Many of our customers tell us that the moment they step on board a Singapore Airlines aircraft, they feel an immediate sense of ‘home’. We hope to replicate that ‘home away from home’ experience in our lounges, along with the warm Asian hospitality that Singapore Airlines is renowned for,” said SIA’s Senior Vice President Product & Services, Mr. Tan Pee Teck.
“Apart from providing customers with an inviting and exclusive contemporary space, the next generation of SilverKris Lounges will meet the changing needs and expectations of both business and leisure travellers and better integrate the ground and air travel experience.”
ONG&ONG was selected following an extensive tender exercise involving the participation of both local and international design firms. The project will be headed by ONG&ONG’s Experience Design studio OX:D which is known for its 360º design approach that combines both design and business solutions.
Ahead of the introduction of the new design concept next year, Singapore Airlines continues to focus efforts on improving existing SilverKris Lounges, as part of the more than S$ 20 million investment programme over five years. Singapore Airlines has 15 SilverKris Lounges at airports around the world, inclusive of new lounges at Delhi and Seoul airports. The Delhi lounge recently had its soft opening and is tobe officially opened in September. The Seoul lounge is slated for completion at Incheon International Airport by the end of this year.
In addition, the SilverKris Lounge at Melbourne Airport will be undergoing expansion and renovation works. Due for completion around the end of November, the improvements will offer increased seating capacity as well as a new dining area.
Luc Citrinot a French national is a freelance journalist and consultant in tourism and air transport with over 20 years experience. Based in Paris and Bangkok, he works for various travel and air transport trade publications in Europe and Asia.
