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Pegasus Solutions and Rubicon have expanded the powerful hotel competitive intelligence platform, MarketVision Agency Position, to include enterprise reporting for corporate users. Augmenting the comprehensive historic, and popular, future competitive intelligence reporting of MarketVision Agency Position, the new MarketVision Enterprise Reporting allows hotels to evaluate and address, on a daily basis, the performance needs of multiple properties and locations at a corporate level.
MarketVision Agency Position combines data from Pegasus, the largest single processor of electronic hotel transactions, with supplier direct data from partner Rubicon. As the only forward looking, competitive intelligence platform in the market, MarketVision Agency Position is ideally positioned for enterprise reporting, according to Mike Kistner, chief executive officer of Pegasus Solutions.
“At the enterprise level, we now summarize competitive set performance for multiple properties, both historically and in the future, all in one place,” said Kistner. “It is imperative for users at the corporate chain level to identify trends in key distribution channels and understand ROI based on actual market data. Where we already allow hotels that unique view with MarketVision Agency Position, this new enterprise offering expands that view so corporate users can monitor business on multiple levels across the chain. This allows them to identify opportunities to solicit untapped agency revenues and distribution channels, and make clear and better informed corporate level decisions relating to their sales and marketing strategies.”
MarketVision Enterprise Reporting presents performance of segmented hotel portfolios in one place, helping identify underperforming markets and hotels. Analysis of each segment’s competitive set, hotels and market(s) allows hotel companies at the corporate level to understand and even create opportunities to increase occupancy levels, sales and marketing returns, and corporate performance.
“MarketVision Agency Position has been endorsed and utilized by hotels like Loews that recognize the value of understanding your market and performance to remain competitive,” said Steve Swope, CEO of Rubicon. “Where we have previously offered historic and future views on an individual hotel basis, MarketVision Enterprise Reporting allows companies to combine several views through a single dashboard to streamline evaluation and decision-making at the corporate level.”
As the most comprehensive competitive intelligence product available to hotels, MarketVision Agency Position provides a rich source of reservation-based statistics, including historic and future booking volumes, average daily rate, length of stay and revenue. MarketVision Enterprise Reporting gives hotel companies at the corporate level a complete picture of not only what agencies, channels, and markets are booking into their hotels, but also their competitor’s hotels, allowing them to compare and monitor performance against their competitive set. Refreshed daily to ensure hoteliers have the most up-to-date and actionable information available, MarketVision allows hotels, and now hotel companies, to make fast, revenue-enhancing decisions.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
