Oakwood presents new brand colors through an array of exciting activities including chances to win great prizes.
SINGAPORE – Color evokes emotions. They bring out feelings and recall impressions. Oakwood’s new brand colors are built on the belief that the right color establishes the environment where memorable experiences occur. The color for each brand tells their story. From the rich and luxurious teal of Oakwood Premier, to Oakwood Residence’s warm and relaxing green, to the fresh and modern orange of Oakwood Apartments; the colors represent their values, their uniqueness and their personality.
Oakwood is celebrating this with an exciting campaign that reaches out to their customers and associates and gets them to interact with the new colors through various activities. The information is being housed on a dedicated campaign microsite.
The ‘What’s my Color’ contest invites the public to share what the colors mean to them. The feelings that a color might conjure up or old tales to be remembered. Participants can share their stories in words, through a photo or a video. A winner will be selected every month for the duration of the contest and be awarded an iPod Nano and a 2-nights stay at an Oakwood serviced apartment in Asia
Pacific. Submissions can be made through the microsite from 15 April to 30 September 2013 and select entries will be displayed on the microsite.
Oakwood’s Colors of Summer promotion features great deals for anyone who wants to take advantage of fantastic offers to experience what serviced living is all about in any of the 25 Oakwood properties in Asia.
The Colorful Personalities
Blog is where they will feature Oakwood associates with interesting qualities over and above their work at the apartments. From mix-martial arts experts to elephant polo captains and marathon runners, Oakwood will scour their properties to uncover the colorful side of
their many employees.
Finally, at Oakwood apartment properties across Asia, guests and residents get to interact with and embrace the new colors in themed Residents Activities and gifts. For example, Oakwood Premier Cozmo Jakarta residents are delighted with a teal macaroon (an Oakwood Premier color) exclusively prepared by their signature restaurant.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
