Tokyo hotel drives online and mobile bookings with OpenView Internet booking engine.
DALLAS – Tokyo’s Marunouchi Hotel realized dramatic online and mobile revenue growth with Pegasus Solutions. In addition to the global distribution and booking solutions delivered with Pegasus Connect+, Marunouchi increased revenue from online bookings by 900% in 2012 using Pegasus’ OpenView Internet Booking Engine (IBE).
“The previous internet booking engine we had was designed for local use, and made the booking process too complicated for international guests to follow.” said Keiichi Mogi, director of sales and marketing for Marunouchi Hotel. “OpenView from Pegasus makes it much easier for guests to find and book what they’re looking for. As a mobile booking engine, OpenView also significantly increased our presence among smartphone and tablet users. We are seeing the mobile audience grow rapidly as bookings keep pace with new mobile users.”
With the dramatic increase in profitable direct bookings, more guests are enjoying the Marunouchi Hotel’s upscale amenities. The hotel, situated directly in front of Tokyo Station, showcases stunning modern Japanese decor in an impressive array of room choices to suit every guest’s needs. Ideal for business or leisure travelers, Marunouchi also features French, Japanese and Teppanyaki Grill restaurants, a cigar bar, meeting rooms and unique shops.
“Marunouchi leverages several Pegasus tools, ranging from international distribution with Pegasus Connect+ to a mobile website with the OpenView booking engine,” said Chris Wichers, chief sales officer for Pegasus Solutions. “While ensuring consistent traffic to drive more revenue across all channels, the hotel was also able to identify and address specific areas of potential growth such as direct online and mobile bookings.”
Through Pegasus Connect+ Premium, Marunouchi is distributed through the global distribution systems as well as to more than 1000 online channels. Additionally, the hotel receives actionable business intelligence through PegasusView Market Performance, and gains preferred access to travel buyers representing more than 325 corporations and over 40 consortia and travel management companies.
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