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AirMedia Group Inc., a leading operator of out-of-home advertising platforms in China targeting mid-to-high-end consumers, and China Central Television International Mobile Media Ltd., a subsidiary of China Central Television, announced that they have established a strategic partnership to operate a TV channel of CCTV Mobile Media to broadcast TV programs to air travelers in China. The partnership agreement has a term of 15 years until November 28, 2025.
CCTV Air Channel will be run based on AirMedia’s network of digital TV screens in airports and digital TV screens on airplanes. CCTV Mobile Media will be responsible for program planning, production, and broadcasting. AirMedia will operate exclusively the advertising business of CCTV Air TV Channel. Furthermore, according to the agreement, all advertising revenue generated under this partnership will be allocated fully to AirMedia.
“We believe the partnership will help us take advantage of CCTV’s tremendous influence to increase the brand awareness of our TV platform among the mid-to-high-end consumers. In addition, with the help of CCTV Mobile Media’s professional team, we expect to increase our media value by showing more eye-catching content to draw air travelers’ attention,” remarked Herman Guo, chairman and chief executive officer of AirMedia. “Furthermore, with the sole TV channel approved by the government in the air sector in China, we believe we will have a better position to negotiate with airports or airline companies, and to convince advertisers to spend budgets.”
”We are very pleased to partner with AirMedia to provide TV programs to air travelers in 38 major airports and on the airplanes of 9 airlines in China,” said Mr. Hua Xie, Content Director of CCTV Mobile Media. “Through AirMedia’s nationwide network, CCTV and AirMedia together will be able to provide the air travelers with enriched information and high quality entertainment programs, creating a unique media platform with great appeal to the mid-to-high-end consumers.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
