MICROS Channel Manager provides full 2-way connectivity between over 130 of the world’s leading online booking channels and MICROS’ OPERA, ORS and myfidelio.net products.
MICROS announced that the launch of MICROS Channel Manager is commencing in the Asia Pacific region. MICROS Channel Manager provides full 2-way connectivity between over 130 of the world’s leading online booking channels and MICROS’ OPERA, ORS and myfidelio.net products. MICROS has chosen to utilize SiteMinder’s direct connectivity platform, the Room Distribution Exchange (RDX), to power MICROS Channel Manager for the Asia Pacific region.
RDX is an industry standard platform allowing hotel systems and online booking channels around the world to connect directly over the web without requiring the use of third-party distribution intermediaries. The integration of MICROS Channel Manager and RDX from SiteMinder, is an important step forward to providing MICROS customers with innovative hospitality solutions that are designed to improve the overall guest experience and relationship.
“In today’s rapidly changing distribution landscape, hotels are searching for more integrated, cost effective and intuitive solutions than ever before to help reduce the cost of acquisition. Integrating MICROS Channel Manager with SiteMinder’s RDX platform provides our hotel customers the opportunity to manage their OTAs using the latest hospitality solutions provided by MICROS,” said Michael Ferrier, Senior Vice President of MICROS Fidelio Asia Pacific.
Mike Ford, Managing Director of SiteMinder said, “We are very pleased that MICROS, the world’s leading technology company, has chosen to use the RDX to power the MICROS Channel Manager. The RDX platform allows even the biggest companies to simply plug into, and instantly switch on, 2 way connectivity between their systems and the online booking channels without any of the hassle or expense of managing the infrastructure, development and technology behind it.”
RDX is the only real time hotel room exchange platform, eliminating the gap between hotel reservation systems and booking channels. RDX helps PMS and CRS vendors, hotel chains and booking channels connect directly to their key partners, improving business efficiency and their bottom line. With ever-increasing complexity and costs associated with online distribution, RDX significantly alters the distribution supply chain and changes the way industry players operate. RDX is by SiteMinder.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
