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Zhongshan, Zhuhai and Macao deepen tourism cooperation

Author: Vicky Karantzavelou / Date: Fri, 02/09/2018 - 00:14
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Zhongshan, Zhuhai and Macao confirmed various collaborative tourism projects in the meeting
Leaders of the three tourism authorities

MGTO will make persistent efforts in 2018 to forge close collaboration with its counterparts in the region, conduct regular work meetings and develop multi-destination tourism resources in concerted efforts.

The tourism authorities of Zhongshan, Zhuhai and Macao met in Macao on February 6th for the 2018 work meeting to sum up their achievements in tourism cooperation last year and formulate the next marketing goals and collaborative projects to implement in 2018.

Macao Government Tourism Office (MGTO) Director Maria Helena de Senna Fernandes, Zhongshan Tourism Bureau Director He Jiebin and Deputy Director Deng Shuling, Zhuhai Culture Sports and Tourism Bureau Director Wang Lingping, Zhuhai Tourism Development Centre Director Zhong Guohuai, as well as marketing officials of the three tourism authorities attended the meeting. As the Rotating Chairman of 2017, MGTO first presented a summary of the tourism projects jointly undertaken by the three destinations last year. Following that, a chairman rotation ceremony was held and designated the Zhuhai Culture Sports and Tourism Bureau as the Rotating Chairman of this year.

During the meeting, Zhuhai Culture Sports and Tourism Bureau Director Wang Lingping introduced the collaborative marketing projects of 2018, including multi-destination promotions to be held together in Quanzhou, Fujian Province and Jinan, Shandong Province, as well as riding on mega events held in the three destinations as platforms to promote their tourism resources. In addition, an English version will be produced in 2018 for the food guide of Zhongshan, Zhuhai and Macao, which was printed and released last year, as a tool to encourage international visitations to the three destinations in one trip.

Zhongshan, Zhuhai and Macao have formed a tourism alliance to carry out joint marketing initiatives under their image as the “Fragrant Hill in the past; Zhongshan, Zhuhai and Macao today” since 2006, with the aim to entice more international visitors to Zhongshan, Zhuhai and Macao in one trip and brand the Pearl River Delta Region as one travel destination.

The tourism authorities of Zhongshan, Zhuhai and Macao organized and engaged in a range of successful projects last year, including the Macao & Guangdong-Guangxi-Fujian-Hong Kong tourism presentation in Indonesia, the Macao & Guangdong-Guangxi-Fujian tourism presentation and travel mart in Malaysia, as well as a multi-destination tourism presentation seminar and travel mart of Zhongshan, Zhuhai and Macao in Suzhou. The three tourism authorities then invited the travel trade delegates from Indonesia and Malaysia to Zhongshan and Zhuhai for a site inspection of multi-destination tourism resources in the region. Following the visit, the travel trade launched new multi-destination tourism products in the market. In the latter half of 2017, the food guide of Zhongshan, Zhuhai and Macao was also produced and distributed to the public. The English version is on the way, with the food guide undergoing translation and proofreading at present.

Within various regional cooperative frameworks, MGTO will make persistent efforts in 2018 to forge close collaboration with its counterparts in the region, conduct regular work meetings and develop multi-destination tourism resources in concerted efforts. The Office will also partner with other tourism authorities to capture the opportunities brought by the development of the Guangdong-Hong Kong-Macao Bay Area, to promote their tourism resources and multi-destination tourism products, as all join hands to forge a world-class travel destination.

ABOUT THE AUTHOR

Vicky Karantzavelou

Co-Founder & Chief Editor

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.