Nearly 700 swimmers competed in icy waters at Jingpo Lake, showcasing China’s snow-ice tourism potential and elevating winter sports tourism appeal.
BEIJING, CHINA – The 28th National Winter Swimming Championships wrapped up on November 10 at Jingpo Lake Scenic Area in Mudanjiang City, Heilongjiang Province, underscoring the role of sporting events in strengthening China‘s snow and ice tourism market. This year’s championships attracted nearly 700 winter swimming enthusiasts from across the nation who braved icy waters to compete in a captivating display of resilience, skill, and camaraderie.
Set against the stunning backdrop of Jingpo Lake, the event showcased the region’s potential to captivate winter tourists and spectators alike. The natural beauty of the lake, combined with the warmth and professionalism of the event organizers, left a memorable impression on participants, many of whom were visiting for the first time.
Bao Rongqing, who led a team of 11 swimmers from Xinjiang, expressed admiration for the picturesque setting. Bao shared that all 11 members from their team were visiting Jingpo Lake for the first time and were amazed by its natural beauty.
Jingpo Lake has steadily emerged as a sought-after winter tourism destination by capitalizing on its geographic and climatic advantages. In addition to hosting winter swimming, the scenic area regularly organizes events such as roller skating competitions, ice marathons, and ice Dragon Boat races. Recognized as a national sports tourism demonstration base in 2022 by the General Administration of Sport and the Ministry of Culture and Tourism, the lake continues to reinforce its reputation for sports-driven tourism.
By leveraging high-caliber sporting events, Jingpo Lake has transformed temporary visitor interest into sustained tourism growth, demonstrating a successful synergy between sports initiatives and snow-ice tourism. This approach not only revitalizes the local tourism market but also positions the region as a cornerstone for winter sports enthusiasts and cultural tourism seekers alike.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
