Tharin is the Business Development Director, APAC for the global hospitality technology company, Guestline. With an extensive background in hospitality, Tharin has many years of experience in both technology and the hospitality industry.
The two years of lockdowns and restrictions led many hotel staff to leave the hospitality industry which now tries to find smart ways to offer a high level of services with radically less staff. Technology solutions come to support the hoteliers.
By building metasearch into your online marketing strategy and ensuring a presence in the listings, you compete with OTA's and third parties for clicks, driving traffic to your website and ultimately increasing your chances of a direct booking.