Originally from Korea, Dr. Jaeyeon Choe is a Senior Lecturer at Bournemouth University, UK. She is a fellow of the Royal Geographical Society, and co-editor of a book Pilgrimage Beyond the Officially Sacred: Understanding the Geographies of Religion and Spirituality in Sacred Travel (Routledge 2020). She has written and spoken about spiritual and wellness tourism primarily in Southeast Asia, including Indonesia and Thailand. She keynoted at the Sustainable Tourism Development for Southeast Asia Conference in Vietnam in December 2019.
Dr. Jaeyeon Choe identifies fast-growing niches of Korean travellers during the pandemic which can potentially constitute a very lucrative market for tourism businesses and local economies in Southeast Asia as lockdowns ease.