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Daily travel & tourism news portal for the Asia-Pacific market since 2012

Latest Articles from Anita Chan

What a formal China Outbound Tourism survey won’t tell you

Sometimes, the interpretation of the survey results will want to draw some political-correct conclusions. But if you challenge and think deeper, maybe validate with other sources, you may come up with a different perspective.
Mon, 08/08/2022 - 06:52

When will we see Chinese outbound tourists again?

Unfortunately, the more the rest of the world opens up to international travel, the higher the risk that China will become increasingly isolated in the outbound travel market.
Fri, 01/28/2022 - 10:02

9+1 Chinese Travel KOLs opinions amid & post COVID-19, a Compass Edge Exclusive

9 Chinese influencers share with Anita their opinion for travel after the Covid-19 era.
Mon, 05/11/2020 - 05:50

What Hotels GMs can do now to prepare for the return of Chinese travelers post COVID-19

4 trends post COVID-19 presented by Anita Chan at a recent webinar, together with some practical ideas for hotel GMs.
Fri, 04/24/2020 - 08:00

Is the world ready for Chinese Tourists anytime soon?

Many parts of China was lockdown since late January for like 2 months. They still have the money and interest to travel?
Wed, 04/08/2020 - 16:46

Revenge Traveling will happen, the question is WHEN?

According to Baidu big data, 82% of employees in the F&B (Food & Beverage) and Hotels sectors have returned to work in March.
Tue, 03/24/2020 - 16:57

Opinion (Different): Hospitality Marketing during the virus

You are missing a good opportunity if you stop your social media marketing efforts now
Mon, 03/02/2020 - 07:07

China Outbound Tourism Trends Prediction 2022

It has become much easier to leave China: Visa regulations are simplified or even totally abolished, many 2nd and 3rd tier airports in China offer international flights, the amount of information about different destinations is growing, and electronic gadgets are helping to overcome language barriers. 
Tue, 07/30/2019 - 13:50

The importance of digital branding in China

Branding is everything in China. The same mug, the same coffee can have a 10x price difference in China branded vs no-brand.
Thu, 04/11/2019 - 01:03

Key takeaways from 5 real China Experts for hoteliers

In this article Anita Chan asked from China Experts outside of the travel & hospitality industry to share their perspective in reaching the Chinese market.
Wed, 11/07/2018 - 09:35

Are Chinese travelers brand loyal (or not)?

Hotel companies need to have its own presence to be searchable.
Thu, 08/16/2018 - 15:03

Influencer marketing: Chit-chat with four travel bloggers targeting Chinese travelers

For independent hotels, it is not just impossible to stand out on Chinese social media, it is also almost impossible to engage KOLs or bloggers due to cost.
Tue, 05/15/2018 - 13:50

Five Metrics to measure China online success for Hotels

As the former Global VP for a UK digital marketing agency with key clients like The Peninsula, Swissotel and many independent properties and now work extensively on the China digital marketing business, it is overwhelming even for me to see the differences.
Thu, 04/26/2018 - 13:40

Why an overseas hotel Chinese translated website not working in China

Keen to tap into this booming Chinese FIT outbound market, many overseas independent hotels start with Chinese translated websites. However, many hotels are not seeing any results from this initiative.
Thu, 04/12/2018 - 10:53

Independent hotels - OTA or direct strategy?

So, as a company providing online solutions to independent hotels, there is nothing independent hotels can do... of course not. Below please find 3 recommendations for independent hotels.
Mon, 04/02/2018 - 11:41