Anita Chan is the CEO of Compass Edge. Anita worked for hotel chains, hotel representation companies in Canada, digital agencies for hospitality industry and leading OTA in Asia, soft brand company in Europe before joining Compass Edge.
It has become much easier to leave China: Visa regulations are simplified or even totally abolished, many 2nd and 3rd tier airports in China offer international flights, the amount of information about different destinations is growing, and electronic gadgets are helping to overcome language barriers.
As the former Global VP for a UK digital marketing agency with key clients like The Peninsula, Swissotel and many independent properties and now work extensively on the China digital marketing business, it is overwhelming even for me to see the differences.
Keen to tap into this booming Chinese FIT outbound market, many overseas independent hotels start with Chinese translated websites. However, many hotels are not seeing any results from this initiative.