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Daily travel & tourism news portal for the Asia-Pacific market since 2012

Latest Articles from Anita Chan

China Outbound Tourism Trends Prediction 2022

It has become much easier to leave China: Visa regulations are simplified or even totally abolished, many 2nd and 3rd tier airports in China offer international flights, the amount of information about different destinations is growing, and electronic gadgets are helping to overcome language barriers. 
Tue, 07/30/2019 - 13:50

The importance of digital branding in China

Branding is everything in China. The same mug, the same coffee can have a 10x price difference in China branded vs no-brand.
Thu, 04/11/2019 - 01:03

Key takeaways from 5 real China Experts for hoteliers

In this article Anita Chan asked from China Experts outside of the travel & hospitality industry to share their perspective in reaching the Chinese market.
Wed, 11/07/2018 - 09:35

Are Chinese travelers brand loyal (or not)?

Hotel companies need to have its own presence to be searchable.
Thu, 08/16/2018 - 15:03

Influencer marketing: Chit-chat with four travel bloggers targeting Chinese travelers

For independent hotels, it is not just impossible to stand out on Chinese social media, it is also almost impossible to engage KOLs or bloggers due to cost.
Tue, 05/15/2018 - 13:50

Five Metrics to measure China online success for Hotels

As the former Global VP for a UK digital marketing agency with key clients like The Peninsula, Swissotel and many independent properties and now work extensively on the China digital marketing business, it is overwhelming even for me to see the differences.
Thu, 04/26/2018 - 13:40

Why an overseas hotel Chinese translated website not working in China

Keen to tap into this booming Chinese FIT outbound market, many overseas independent hotels start with Chinese translated websites. However, many hotels are not seeing any results from this initiative.
Thu, 04/12/2018 - 10:53

Independent hotels - OTA or direct strategy?

So, as a company providing online solutions to independent hotels, there is nothing independent hotels can do... of course not. Below please find 3 recommendations for independent hotels.
Mon, 04/02/2018 - 11:41