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UNWTO Seminar in ITB Berlin

Date: Fri, 10/26/2007 - 21:38
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The Business Council of the UN World Tourism Organization (UNWTO) in cooperation with ITB organises the Seminar:

HOW TO IMPROVE ONLINE TOURISM PROMOTION

on marketing online where prominent industry members will examine the state of the art of the online technologies of valuable interest to those involved in managing or marketing tourist services and destinations.

Some issues to be dealt with at the Seminar:
  • Online advertising
  • Quality patterns for implementing websites
  • Online optimization

Date: 10 March, from 09.00 a.m. to 13.00 p.m.
Venue: ITB, Berlin - International Conference Center (ICC), Hall 8
Messe Berlin, Neue Kantstrasse, D-14055 BERLIN

Provisional Programme
(Working Language: English)

09:00 – 09:30 Registration
09.30 – 09:45 Remarks by the WTO Secretary-General
Mr. Francesco Frangialli
09:45 – 10:00 Mr. Carlos Vogeler
Chairman of the WTO Committee of the Affiliate Members
Vice President, Cendant Vacation Network Group (CVNG)
10:00 – 10:15 Ms Victoria Marcos
CEO, WTO Affiliate Members/ WTO Business CounciI
Introduction to the Seminar and presentation of the publication
“Evaluating and Optimizing Websites”
10:15 – 10:45 Advertising Online
Ms. Beatriz Fernández de Bordóns
Managing Director
Zed Digital
10:45 – 11:00 Coffee Break
11:00 – 11.30 An overview of Tourist Online Practice
Mr. Alex Rainer
CEO Destination Consultants Australia
11:30 – 12:00 Good web construction practices
Ms. Karin Nijhuis
General Manager of Interimair Consulting
12:00 – 12:30 e-Marketing Tourism Websites: Challenges and Implications
Ms Rania Deimezi
Manager Travel Media Application
Group Travel Daily News
12:30 – 13.00 Conclusions


To participate, fill in the Participation Form

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