According to research released from Thomson Holidays, there are six new types of British traveller, proving there’s more to the ‘Brit Abroad’ than a beer belly and sunburn...
According to research released from Thomson Holidays, there are six new types of British traveller, proving there’s more to the ‘Brit Abroad’ than a beer belly and sunburn. The study shows that today’s holidaymakers are an increasingly diverse bunch whose top priorities are embracing the culture of a host country and soaking up a different way of life.
Nearly a quarter (24%) of Brits are Glocals – Globetrotters, whose top priority is to get to know the locals wherever they are. Hot on their heels are Tender Tourists (22%) who opt for eco-friendly breaks, Met-setters (21%) who want hip boutiques and spas, Wilderness Warriors (15%) who love roughing it in the great outdoors and Action Superheroes (8%) who seek out daredevil adventures.
Despite accepted wisdom, only 10% of holidaymakers are self-confessed British Bulldogs – travellers who want a slice of English life in the sun.
Other key findings include:
- 65% of Brits claim culture is the most important factor when choosing a holiday destination, while 15% relish the opportunity to see indigenous wildlife and 13% want to get off the beaten track
- 8% of Brits make it a top priority to make friends with a local, while only 1% want to get to know their fellow holidaymakers
- A staggering 97% of Brits would run a mile if they saw a familiar face on holiday
- Nearly three quarters of Brits (73%) claim they would rather spend their cash on sampling the local delicacies than a night out on the town (10%)
- 14% would find a local guide as soon as they arrive to show them the sights
- 19% would rather put on their hiking boots than their bikini
How to spot the new ‘Brits Abroad’…See the full research.