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EaseMyTrip Joins ONDC to Foster Digital Commerce in India


EaseMyTrip signs a Letter of Intent to join ONDC, supporting India’s digital commerce transformation, enhancing travel services, and promoting inclusivity for small businesses in the e-commerce sector.

New Delhi – announced the signing of a Letter of Intent (LOI) to join the Open Network for Digital Commerce (ONDC). This move positions EaseMyTrip to commit to this transformative initiative by ONDC. The ONDC initiative, launched by the Government of India in 2021, aims to create an open, inclusive, and competitive digital commerce ecosystem. It lowers entry barriers for small businesses and promotes a level playing field in the e-commerce sector.

The LOI was signed at the ‘ONDC Startup Mahotsav,’ organised by the Department for Promotion of Industry and Internal Trade (DPIIT), ONDC and Startup India. The ONDC Startup Mahotsav, held on May 17, 2024, at Vanijya Bhawan, New Delhi, marked a significant milestone in India’s digital commerce journey.

Over 125 startups and over 20 unicorns, including EaseMyTrip, participated in the event, which leveraged the opportunities presented by ONDC to democratise digital commerce in India. The ‘ONDC Startup Mahotsav’ brought together around 5,000 startups in hybrid mode and featured insightful panel discussions and a masterclass on enabling startups on ONDC.

Rikant Pittie, Co-Founder of EaseMyTrip, expressed his enthusiasm about this new engagement “EaseMyTrip has always been committed to enhancing the travel experience for our customers through innovation and excellent service. By joining ONDC Network, we are taking a significant step towards supporting the digital transformation of commerce in India. This collaboration aligns with our vision of being a Nation-First company, contributing to the growth and development of India’s digital economy.”

T. Koshy, MD & CEO, ONDC, said, “ONDC Network was envisioned to revolutionise the digital landscape, especially empowering businesses and entrepreneurs across the country to tap into the vast potential of online commerce. With names like EaseMyTrip joining the Network, it certainly further strengthens our vision of harnessing the power of Open Network to drive inclusive progress and unlock new frontiers of opportunity for all”.

EaseMyTrip’s decision to join ONDC underscores its dedication to providing seamless, accessible, and efficient travel services while contributing to the broader goal of democratising digital commerce in India. This partnership will enable EaseMyTrip to reach a wider audience, including those who have been digitally excluded, ensuring that the benefits of digital commerce are shared across the entire nation.

Co-Founder & Chief Editor - TravelDailyNews Media Network | + Articles

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.