Bangkok – The Tourism Authority of Thailand (TAT) recently launched its own travel documentary series, titled ‘Insight Thainess’, to promote Thai values through the country’s unique way of life. The seven-part series highlights Thai local wisdom, time-honoured arts and crafts, history and natural resources, and is meant to inspire travellers worldwide to visit Thailand and experience it first-hand.
Mr. Kitsana Kaewtumrong, TAT’s Executive Director of Advertising and Publications Department, said, “The Insight Thainess travel documentary series comprises seven episodes, each three minutes long. It showcases the pureness of unique Thai local experiences and the natural affability of the Thai people in the way that hasn’t been told before. We are gradually rolling out the series each month between March and September.”
He added the Insight Thainess travel documentary series also corresponded with this year’s communication concept of Amazing Thailand’s ‘Open to the New Shades’, which highlights the many different ways tourists can see Thailand, whether through new perspectives on existing attractions or through experiences in altogether new attractions.
Two of the seven episodes were uploaded recently on TAT’s official public relations channel, or the TAT Newsroom. The first episode, titled ‘Mango with Sticky Rice’, premiered in March and was filmed in Amphawa, Samut Songkhram, a small province in Central Thailand. It featured local communities that live a simple lifestyle from farming and fruit orchards, mostly coconuts, pomelos, lychees and mangos.
Insight Thainess Episode 1: Mango with Sticky Rice
Episode two, titled ‘The Riviera of the Salt Field’ premiered early May with a ‘roadside travel’ storyline. It was filmed in Ban Laem, Phetchaburi where the numerous salt fields create a snow white effect on the horizon.
Insight Thainess Episode 2: The Riviera of the Salt Field
Up next is ‘The Art of Andaman’ episode that features a ‘natural inspiration’ narrative covering the time-honoured batik handicraft of Ko Yao Noi in Phang Nga province.
It concludes with episodes four to seven filmed in Sukhothai, Chiang Rai, Surin and Mae Hong Son, respectively. These will highlight ancient handcrafted gold techniques, a local artisan wood working story, elegant handwoven silk laced with gold and the simple way of life in Northern Thai towns.