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Short ‘Hop’ destinations are top choices for Asian travelers celebrating the Year of the Rabbit

Japan, Malaysia, and Thailand emerge as the most searched destinations.

BANGKOK, THAILAND – Japan is the most sought-after destination for travelers across Asia as they usher in the Lunar New Year, Agoda reveals. According to search data from the global digital travel platform, Japan was the most searched destination overall, followed by Malaysia and Thailand.

This year, Agoda insights also show that many travelers are opting for short hops to neighboring destinations for the festivities. Notable exceptions to this trend include travelers from China and Japan who, seeking winter sun, push Thailand to the #1 spot for these origins. Meanwhile, Thai travelers on the other hand are looking to head to the cooler climes of Japan.

“It is great to see confidence in international travel returning especially in the more recently opened markets of Japan, Korea, and Taiwan. We expect there will be a surge in travel from mainland China, with Thailand, Macau, TaiwanOmri Morgenshtern, Hong Kong and Japan back on the wish lists this Lunar New Year. However, it might be too soon to expect a full recovery, given the challenges with flight capacity and prices,” said , Chief Executive Officer of Agoda.

Agoda’s search data also reveals the top choices within the three most popular markets by volume, Japan, Malaysia, and Thailand. Cosmopolitan cities are a major draw in Japan, with Tokyo, Osaka and Fukuoka being the three most searched destinations. Reflective of its appealing cultural heritage and its bustling city vibes, Agoda’s search data shows Kuala Lumpur taking top spot in Malaysia, followed Malacca and Penang in second and third place, respectively. In Thailand it’s Bangkok that takes number one slot, followed by coastal party town Pattaya and culture-rich Chiang Mai.

Top five ranked destinations by market for the Lunar New Year 2023

China

Indonesia

Japan

Malaysia

Philippines

Thailand

Malaysia

Thailand

Thailand

Singapore

Hong Kong

Singapore

South Korea

Indonesia

Japan

Macau

Thailand

Taiwan

Singapore

Thailand

Japan

Japan

United States

Japan

Hong Kong

Taiwan

Taiwan

Vietnam

Philippines

Malaysia

 

Singapore

South Korea

Taiwan

Thailand

Vietnam

Malaysia

Japan

Japan

Japan

Thailand

Indonesia

Vietnam

Thailand

Singapore

Indonesia

Thailand

Thailand

South Korea

Vietnam

Singapore

Japan

Philippines

United States

Laos

Malaysia

Philippines

Taiwan

Malaysia

Malaysia

Taiwan

News Editor - Travel Media Applications | Website | + Articles

Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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