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New data from SiteMinder and Trip.com Group displays accelerating upswing of bookings from mainland China to Thailand

Thailand, of the markets analysed, is the country where reservations to SiteMinder properties are increasing the fastest, followed by Spain (84%), Vietnam (51%), Australia (51%), Singapore (44%), and the US (43%).

BANGKOK, THAILAND – Newly released data from SiteMinder, highlights the increase in outbound reservation volumes to Thai properties from mainland China following the country’s relaxation of travel restrictions on January 8.

SiteMinder, which generates more than 100 million reservations annually for 36,000+ hotels across 150 countries, has seen an 108% uptick in net reservations from Chinese travellers booking stays in Thailand since mid-December, and a 37% increase globally.

Thailand, of the markets analysed, is the country where reservations to SiteMinder properties are increasing the fastest, followed by Spain (84%), Vietnam (51%), Australia (51%), Singapore (44%), and the US (43%).

Sankar Narayan, SiteMinder Managing Director and CEO said, “Pent-up demand has brought about the rapid acceleration of international travel globally in the last 12 months, with China now becoming a noteworthy addition to that mix. As confidence continues to build and travel patterns normalise locally, we are seeing that it is the accommodation providers viewing technology as a vital component to their success who are in the most ready to attract, host and delight a widening range of guests, now including travellers from China.”

Over the recent Lunar New Year holiday, leading global travel service provider Trip.com Group saw mainland China’s outbound flight and hotel bookings increase by over 400%, year-on-year. Southeast Asia stood out as the top destination for Chinese travelers over the holiday, with Bangkok, Singapore, Kuala Lumpur, Chiang Mai, Manila, and Bali the destinations receiving the most bookings, according to Trip.com Group’s data. Hotel bookings to Bangkok grew roughly 30-fold, year-on-year, with the average hotel booking price increasing by 70%.

Jane Sun, Trip.com Group CEO said, “The removal of mainland China border restrictions presents a huge opportunity for the industry. As providers up capacity in response to the opening up of the Chinese travel market, the re-integration of what was the world’s largest outbound tourism market will be a huge boon to the industry and global economy.”

Tourists from China made 155 million outbound trips worth US$255 billion in 2019, making them the largest outbound tourism market globally prior to the pandemic. In SiteMinder’s recently released Hotel Booking Trends report, Trip.com moved up one position to sixth on the list of the channels that brought the highest booking revenue to local hotels over the previous 12 months.

Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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