Chief executives of some of the world`s leading airlines gathered in Singapore to welcome Singapore Airlines as the newest member of Star Alliance...
There are few areas left in the world where Star Alliance doesn`t have a significant presence, said Dr Cheong Choong Kong, Deputy Chairman and CEO of Singapore Airlines. But big is not necessarily beautiful. Enhanced benefits to the customer, such as easier access to a global network, more travel options, and seamless and convenient connections - these are beautiful, and these are the reasons why SIA is joining the Star Alliance network.
An innovator and leader in customer service, Singapore Airlines and its regional subsidiary, SilkAir, fly to 93 destinations in 42 countries, serving Asia, Europe, North America, the Middle East, the South West Pacific, and Africa. Renowned for its superb inflight service, the airline regularly receives accolades from international organisations and publications involved in travel, tourism or business.
The other members of the Star Alliance network are Air Canada, Air New Zealand, All Nippon Airways - ANA, Ansett Australia, the Austrian Airlines Group (comprising Austrian Airlines, Lauda Air and Tyrolean Airways), Lufthansa German Airlines, Scandinavian Airlines System - SAS, Thai Airways International, United Airlines and VARIG Brazilian Airlines. Mexicana Airlines and British Midland Airways are scheduled to join the Alliance later in the year.
We are very pleased to have Singapore Airlines join our Alliance, said Air Canada CEO Robert Milton, speaking on behalf of the other Star Alliance CEOs. The Asia-Pacific region is an extremely important market for all of us, and having another fine carrier in the region will provide additional choice and destinations for our customers.