New Zealand’s newest lifestyle luxury brand now part of exclusive luxury travel network
SO/ Auckland has been accepted into Virtuoso®’s exclusive portfolio of luxury travel partners, comprised of more than 1,800 preferred suppliers in 100 countries.
According to Stephen Gould, General Manager of SO/ Auckland, inclusion in Virtuoso will open up new sales and marketing opportunities to the network’s 20,000 luxury travel advisors and their highly desirable clientele. Virtuoso agencies sell more than (U.S.) $26.4 billion annually, making the network the most significant player in luxury travel.
“Virtuoso’s acceptance process is incredibly selective, so becoming a preferred partner is a true honor.
“The reputation Virtuoso member advisors have for outstanding dedication to their clients is a perfect fit with our own bespoke approach to service. Now that we’re part of this renowned network, we look forward to offering Virtuoso advisors and their client’s special amenities, values and experiences that surpass their expectations,” concluded Gould.
SO/ Auckland joins Virtuoso’s collection of the finest luxury hotels, resorts, cruise lines, airlines, tour operators and other suppliers worldwide. These partners, which specialize in world-class client service and experiences, secure Virtuoso clients superior offerings, rare opportunities and exceptional value. These prestigious providers are able to market to Virtuoso clients via network vehicles and to Virtuoso agencies through multiple communications channels and events, including Virtuoso Travel Week, luxury travel’s largest worldwide gathering. SO/ Auckland’s acceptance into Virtuoso gives it direct relationships with the world’s leading leisure travel agencies in North and Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East.
Situated in Auckland’s Britomart district in the heart of the city, SO/ Auckland is a luxurious urban hotel. Its avant-garde design blends the essence of the destination with the hotel’s soul. Bursting with local energy and magnificent views, SO/ Auckland sets a new standard for world travelers and locals alike.
SO/ Auckland is home to the city’s popular HI-SO rooftop bar, with expansive views over Waitemata Harbour and Rangitoto Island, while globally renowned executive chef Marc de Passorio helms the kitchen at Harbour Society restaurant. SO/ Auckland also offers its guest bespoke wellness at SO/ SPA with adjacent SO/ Fit facilities.