Taking the theme "Big Data, AI and Ecosystem", the forum will bring together leading researchers and key stakeholders in the region to share their experiences of smart tourism.
The Smart Tourism in the Greater Bay Area Forum will be held in Hong Kong on 21 May 2021. The forum will be organised by the SHTM in collaboration with the Hospitality and Tourism Research Centre of the SHTM, School of Tourism Management of Sun Yat-Sen University and Macao Institute for Tourism Studies.
Taking the theme "Big Data, AI and Ecosystem", the forum will bring together leading researchers and key stakeholders in the region to share their experiences of smart tourism. This will foster connections and enhance knowledge in the field. Exchanging information on smart tourism between cities in the Guangdong–Hong Kong–Macao Greater Bay Area (GBA) is becoming increasingly important. The forum will focus on what makes a tourism destination smart and how technological and other innovations can support the smart tourism ecosystem.
Held both offline and online, the forum will serve as a bridge connecting research and practice for smart tourism development in the GBA. It will provide a platform for researchers and stakeholders to share and exchange experiences and development strategies relating to smart tourism, thereby promoting technology and knowledge spillovers across borders in the GBA.
The forum will cover a broad range of topics relating to both conceptual and technical aspects of modern tourism and big data, such as the following:
- Emerging Issues in Tourism in the GBA
- Information and Technology Development and Smart Tourism in the GBA
- Big Data and Their Ecosystems
- Innovation and Entrepreneurship
- Artificial Intelligence
- Immersive Technologies (Artificial Reality/Virtual Reality)
- Cross-border Regional Tourism Planning and Development