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Western Australia’s visitor economy hits record $17.9 billion in spending

Western Australia, Perth

Tourism in Western Australia reaches new heights with $17.9 billion spent by travelers, surpassing pre-pandemic levels by 32%.

Western Australia‘s visitor economy has broken yet another record with $17.9 billion spent in the State by travelers in the Year Ending (YE) March 2024.

New figures released by Tourism Research Australia overnight show WA’s tourism recovery has led to a spending increase of $200 million compared to YE December 2023, which is $4.4 billion or 32 percent ahead of the 2019 pre-pandemic figure.

Another spending milestone has been achieved, with international visitors surpassing the 2019 value for the first time, reaching $2.5 billion or three percent greater than the pre-pandemic value.

These results have been fuelled by a boost in spending by visitors from China, with the country reclaiming its pre-pandemic position as the number one market for Western Australia when ranked by visitor spending.

The spending for visitors in Western Australia from China reached $303 million in YE March 2024, up from $230 million in YE December 2023, and ahead of the second largest visitor spend market, Singapore, by $45 million.

Chinese visitors are returning to WA at a faster rate than the national average, with the volume of Chinese visitors to the State now just 10 percent behind 2019 figures, compared to 49 percent nationally.

The uplift in spend follows the special flights between Shanghai and Perth, which operated for four weeks between January and February 2024.

It also comes a month after China Southern Airlines announced the resumption of its non-stop service between Guangzhou and Perth in November 2024, which is further expected to boost tourism with an additional 41,000 inbound seats to WA each year.

Results for WA also show it was the top performing state in Australia in terms of total visitor spend versus 2019, with a growth of 32 percent ahead of the total national growth of 25 percent, and the top performing state in terms of overnight visitors compared to 2019.

Comments attributed to Acting Tourism Minister John Carey:

These remarkable new results show we are actually tracking ahead of target growth required to reach our goal of $25 billion in visitor spend per annum by 2033, as set out in the WA Visitor Economy Strategy.

“The return of China as our top international market is fantastic news and well timed as we get set to welcome our new non-stop connection with the country via Guangzhou later this year, which will no doubt see this market grow even more.

“These outstanding results show WA’s global reputation as a destination with incredible tourism and hospitality experiences is attracting travellers from around the world.”

George Diamantopoulos
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George, in his capacity as an intern, diligently oversees the flow of news, assists in the publication of content, and delves into the strategies of social media distribution. He is currently pursuing his studies in Business Administration at the Athens University of Economics and Business.