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A spotlight on Thai travel preferences: Airbnb’s 2023 insights

Thai Travellers

Explore how Thai preferences in global travel destinations evolve, from Asia’s vibrant cultures to Europe’s romantic landscapes via Airbnb.

Bangkok, Thailand – In a year marked by burgeoning global travel recoveries, Airbnb‘s latest data unveils the most booked international destinations by Thai guests, illustrating significant trends that shape regional travel preferences and market dynamics. This data not only sheds light on emerging travel patterns but also offers valuable insights for industry professionals looking to align with these trends.

Increased Connectivity and Policy Shifts Spur Regional Travel

The rise in air connectivity between Thailand and other parts of Asia, coupled with reciprocal visa-free arrangements, has notably influenced travel behaviors. South Korea and Japan, countries synonymous with rich cultural heritage and innovative tourism practices, have topped the list of preferred destinations for Thai travelers using Airbnb in 2023. This preference underscores the growing appeal of Northeast Asian destinations, fueled by cultural phenomena such as K-Culture, which continues to capture the hearts of Thai tourists.

Long-Haul Travel Remains Strong Despite Regional Preferences

Despite the regional travel uptick, long-haul destinations in Europe and the United States have maintained their allure among Thai travelers. This enduring popularity highlights the diverse travel interests of Thai guests, ranging from exploring the architectural marvels and romantic vistas of Europe to the diverse cultural experiences offered by the United States.

Read also: The evolving profile of Thai travelers: A shift towards quality and transparency

Top 10 International Destinations for Thai Guests on Airbnb in 2023:
  1. South Korea
  2. Japan
  3. United States of America
  4. United Kingdom
  5. France
  6. Malaysia
  7. Australia
  8. Canada
  9. Vietnam
  10. Italy

Each of these countries presents unique attractions and experiences, from the historical landscapes of Italy and France to the vibrant city life of Kuala Lumpur and Melbourne.

Cities at the Heart of International Travel Choices

Delving deeper into city-specific data, Seoul emerges as the premier destination for Thai travelers, a testament to the city’s dynamic blend of traditional and modern attractions. Following Seoul, cities such as London, Kuala Lumpur, Osaka, and Melbourne also rank highly, reflecting their status as global hubs that offer a mixture of leisure, entertainment, and cultural enrichment that appeals to Thai tourists.

Read also: Thai travelers leverage social media for inspiration and sharing experiences

The data suggests a strong market for cultural tourism and city experiences, as well as the importance of maintaining robust air links and tourist-friendly policies. Moreover, the popularity of diverse destinations indicates that Thai travelers are looking for a blend of adventure, culture, and relaxation—factors that can significantly influence promotional strategies and service offerings.

Note: The insights are based on booking data from Thai Airbnb users for the year 2023

Co-Founder & Managing Editor - TravelDailyNews Media Network

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.