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Layan Verde sells over 1 bn baht in high season success

Layan Verde

Layan Verde in Phuket sold 121 lots for over 1 billion baht, highlighting strong demand for smaller units.

PHUKET, THAILAND – Layan Verde, a premium residential estate project in Phuket, developed by VillaCarte Group, announced the results of a successful season. During the high season, 121 lots covering 7,272.8 square meters were sold for more than 1 billion baht.

The high season spanning November 2023 to May 2024 demonstrated unprecedented buyer activity in Layan Verde’s premium real estate offerings. This achievement is strengthened by substantial investments exceeding $30 million and a significant team expansion, doubling in size over the past five months to increase support for the expanding customer base.

Strong Demand for Smaller Units

Layan Verde’s latest statistics reveal that this season’s sales were mostly led by studios and one-bedroom apartments, which together comprised 94% of total purchases. Studio apartments accounted for 58% of sales, while one-bedroom units made up 36%. This trend underscores the heavy interest from buyers for smaller and more affordable units at the onset of sales, as they are more attractive for investment due to their lower prices. Conversely, demand for larger apartments typically increases as construction nears completion.

May Sales Surge Indicates Shift Towards Direct Transactions

As the current season has come to an end, Layan Verde has experienced a marked increase in direct sales via the website and referrals, especially highlighted by the sales data from May. This shift enhances Layan Verde’s efficiency and also reduces dependence on seasonal fluctuations setting up for steadier results year round.

Buyer Profile

Layan Verde’s clientele now covers approximately 13 countries, including the former Soviet Union states, Europe, India, and the United States. The vast majority of buyers, comprising 76%, are men from Russia and Ukraine, accounting for 68% and 13% of the objects sold, respectively. The main demand is concentrated among clients aged 37 to 41 years, the largest share of such clients is 23%, followed by clients aged 42 to 46 years (21%) and from 47 to 51 years (18%). Their youngest client is 22 years old, and the oldest is 76 years old.

Over the past 12 years, I have witnessed many significant changes in Phuket. Starting with minor infrastructure modifications and culminating in large-scale developments, including the emergence of new neighborhoods, the transformation has been substantial. Patong district, for example, has at least doubled in size. Consequently, there has been an increase in roads, interchanges, restaurants, real estate — including hotels, shopping malls, condominiums, and holiday villages. I foresee a dynamic growth and price increase in the Phuket real estate market over the next 2-3 years. External investors are recognizing the undervaluation of Thailand, and the delayed demand following the pandemic is contributing to this trend,” said Vadym Bukhkalov, VillaCarte Group CEO, resort real estate developer (Layan Verde, Layan Green Park, La Vista Villas).

Launching the Latest Premium Investment Building

Following the increased demand last season, Layan Verde launches the new premium investment B3 building for sale. This new property will operate as a soft brand Dusit Collection, renowned globally for its hotels, resorts, and spas.

Strategically located at the heart of the vibrant Layan Verde complex, Building B3 makes the perfect location, with shops, cafes, and the Ocean Club just a few meters away. The building has its own improved infrastructure, including a KIDS CLUB with established childcare services and a great entertainment club with a pool and water slides.

The 7-story Building B3 will offer 8 diverse layout options, ranging from studios to three-bedroom apartments. Each apartment will be handed over with a high-quality finish and the option to purchase a comprehensive furniture package. Additionally, Building B3 will receive the EDGE certificate, ensuring that owners benefit from up to 45% savings on utility bills through the implementation of the latest technologies. The completion of the project is scheduled for 2027.

Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.