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Pan Pacific Hotels Group accelerates expansion in Japan in strategic partnership with Tokyu Hotels Group

Author: Theodore Koumelis / Date: Tue, 08/30/2022 - 07:42

This strategic partnership will leverage the strong global brands of Pan Pacific Hotels Group.

Singapore - Pan Pacific Hotels Group launches two new hotels in partnership with Tokyu Hotels, accelerating its portfolio growth in Japan. Housed in the heart of vibrant Shinjuku, Bellustar Tokyo, a Pan Pacific Hotel and Hotel Groove Shinjuku, a Parkroyal Hotel will present two unique hotel concepts within Tokyu Kabukicho Tower, Shinjuku’s new landmark skyscraper complex by architectural firm Kume Sekkei, designer of the Yayoi Kusama Museum in Tokyo.  
Slated to open in the first half of 2023, Bellustar Tokyo, A Pan Pacific Hotel will showcase the Pan Pacific brand’s sincere, graceful service and luxurious space. Meanwhile, Hotel Groove Shinjuku, a Parkroyal Hotel will bring out the PARKROYAL brand essence of rich local flavours and upscale, modern living. 


This strategic partnership will leverage the strong global brands of Pan Pacific Hotels Group; its international sales and marketing network across the Asia Pacific, Europe, and North America; as well as its extensive distribution platforms to drive business performance in key source markets around the world. The two hotels will also be added to the Pan Pacific DISCOVERY loyalty programme, enabling powerful reach to a membership of 21 million worldwide. 
Mr. Choe Peng Sum, Chief Executive Officer, Pan Pacific Hotels Group, says: “We are delighted to strengthen our partnership with Tokyu Hotels. This will add another two hotels to the success of Cerulean Tower Tokyu Hotel, A Pan Pacific Partner Hotel, established in 2019. Our two new hotels are situated right in the heart of Shinjuku, which will be a major draw for international travellers and a prime location for us to capture the global tourism demand.” 
Mr. Jun Murai, President and Representative Director, Tokyu Hotels Co., Ltd., shares: “Managed by Tokyu Hotels, Bellustar Tokyo and Hotel Groove Shinjuku will carry our strong service experience in Japanese hospitality, combined with Pan Pacific Hotels Group’s powerful global platforms. We are poised to welcome guests from around the world, providing them with a unique stay experience in Kabukicho, Shinjuku Japan.” 



Theodore Koumelis

Co-Founder & Managing Director

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.