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Visa and TAT launch Grand Sale 2024 to boost tourism

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Visa and TAT introduce the Visa Thailand Grand Sale 2024 to attract tourists and increase spending at major shopping centers.

BANGKOK, THAILAND – Visa and Tourism Authority of Thailand (TAT) announced the launch of the Visa Thailand Grand Sale 2024. The campaign aims to drive international tourism to Thailand and increase tourist spending at major shopping destinations, including King Power Duty Free, Siam Paragon, Emporium, EmQuartier, Emsphere, Icon Siam, and Gaysorn.

Thailand consistently ranks as a top destination for travellers globally, and inbound tourism significantly contributes to the country’s economy. According to the Ministry of Tourism & Sports, the top five countries by inbound travelers are Mainland China, Malaysia, Russia, India, and South Korea. In addition, in the first five months of 2024, Thailand welcomed over 14 million tourists, marking a 37.64 percent increase compared to the same period last year.

Punnamas Vichitkulwongsa, Country Manager for Visa Thailand, said: “With over two decades of collaboration with the Tourism Authority of Thailand (TAT) together with partnerships from leading shopping institutions in Thailand, we are thrilled to offer better-than-ever deals and discounts for international cardholders worldwide when using their Visa card. It is our privilege to continue playing a crucial role in attracting more international tourists, accelerating the recovery of the tourism sector, and creating new opportunities for cross-border commerce and retail businesses in Thailand.”

Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, said “We are delighted to launch the Visa Thailand Grand Sale 2024 in collaboration with Visa. This initiative aligns with our roadmap to generate more tourism revenue this year. We hope this collaboration will significantly boost the influx of international tourists and enhance their spending experience in Thailand. This year, we have seen a strong trend in tourism and visitor numbers. With an ambitious target to add 3.5 trillion baht in revenue, we believe this campaign will further solidify Thailand’s position as a premier shopping destination in Asia.”

The Visa Thailand Grand Sale 2024 campaign offers international Visa cardholders a variety of discount coupons and special deals at participating leading department stores across Thailand, including King Power Duty-Free, Siam Paragon, Emporium, EmQuartier, Emsphere, Icon Siam, and Gaysorn. The campaign lasts until 31 August 2024.

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