Simon Ambrose, CEO of Sunshine Coast Destination said the aim of the campaign was simple – to entice both new and past visitors to the Sunshine Coast by showcasing the region’s vast range of inspirational activities and attractions, supported by highly competitive flight, accommodation and touring deals.
The Sunshine Coast, in partnership with Tourism and Events Queensland, has launched a new online campaign A Holiday Destination Like No Other with travel websites Expedia and Wotif designed to inspire travellers to visit the Sunshine Coast.
Simon Ambrose, CEO of Sunshine Coast Destination said the aim of the campaign was simple – to entice both new and past visitors to the Sunshine Coast by showcasing the region’s vast range of inspirational activities and attractions, supported by highly competitive flight, accommodation and touring deals.
“People are researching holidays online and increasingly via mobile. This online campaign which includes social media integration, dedicated newsletter and email provides a massive opportunity to target Melbourne, Sydney and New Zealand audiences, educate visitors on the diversity of experiences and events on the Sunshine Coast and provide some great deals to book their next holiday.”
“The campaign A Holiday Destination Like No Other uses blog and video content to provide new and compelling reasons to visit. Visitors know about our pristine beaches but we also want to tell them about our events, fresh local produce, hinterland, nature, lifestyle, spas and markets.”
“The Sunshine Coast tourism industry has enjoyed a very successful 2015 and we want to ensure the momentum continues into 2016. The timing is right to push hard for domestic visitors while the Aussie dollar is low,” added Mr Ambrose.
Tourism and Events Queensland CEO, Leanne Coddington, said the campaign would highlight the Sunshine Coast as a holiday destination of choice for international and domestic visitors.
“With the campaign in market in New Zealand on top of an extended Air New Zealand service from Auckland to the Sunshine Coast over summer, this destination is now more accessible to a key international market for Queensland,” Ms Coddington said.
“Recent visitor growth has been strong and this campaign will work to further highlight the appeal of a Sunshine Coast summer holiday.”
“We are excited raise awareness and inspire travelers with this campaign to consider their summer getaway on the Sunshine Coast,” said Noah Tratt, Global Senior Vice President, Expedia Media Solutions.
The Expedia campaign is running from now until 19 November and Wotif from 16 November to 13 December.
Photo caption: Glasshouse Mountains on Pumicestone Passage
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
