The Sri Lanka Tourism Promotion Bureau is witnessing the benefits of using the .travel domain name with www.srilanka.travel. Since its launch in 2007, the srilanka.travel site has received over 1.6 million page views. Of those, over 600,000 were unique, first time visitors. Kicking its promotional efforts into full gear with www.srilanka.travel, the country joins many other popular tourist destinations and organizations in using .travel for its website and emails.
“When we were developing our website initially, we decided to use the .travel domain because it was globally accepted,” said Managing Director, Mr. Dileep Mudadeniya, of the Sri Lanka Tourism Promotion Bureau.
In fact, the Sri Lanka Tourism website will be revamped with a new look and feel in line with a new brand strategy launching in June 2009.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.